NY GBL Art. 47
New York General Business Law Article 47 (AI Companion Models)
Requires AI companion chatbot operators to implement protocols addressing suicidal ideation and self-harm, plus periodic disclosures and reminders to users. Uses three-part CONJUNCTIVE definition (all three criteria must be met). No private right of action—AG enforcement only.
Jurisdiction
New York State
Enacted
May 9, 2025
Effective
Nov 5, 2025
Enforcement
New York Attorney General (exclusive)
Enacted via FY2026 budget bill; effective November 5, 2025
NY SenateWhy It Matters
Uses three-part CONJUNCTIVE test—ALL THREE criteria must be met (memory/personalization, unprompted emotion questions, sustained personal dialogue). More specific than California's capability-based approach. NO video game exemption unlike California.
Recent Developments
Effective November 5, 2025 (180 days after May 9, 2025 signing). Governor Hochul sent letters to AI companion companies notifying them safeguards are now in effect.
At a Glance
Applies to
Requires
Who Must Comply
- AI companion chatbot operators serving New York users
Obligations fall on:
Safety Provisions
- "Reasonable efforts" protocol for detecting suicidal ideation and self-harm (ALL users)
- Protocol must also address physical harm to others and financial harm
- Beginning-of-conversation notification + every 3 hours for continuing interactions
- Required disclosure text: "THE AI COMPANION IS A COMPUTER PROGRAM AND NOT A HUMAN BEING. IT IS UNABLE TO FEEL HUMAN EMOTION."
- Disclosure format: verbal OR bold/capitalized text ≥16pt
- Crisis referrals including 988 Suicide & Crisis Lifeline
- Biannual reporting to Department of State
Exemptions
Customer Service / Transactional Exclusion
Systems used by a business entity SOLELY INTENDED to provide users with commercial/product info, customer account info, or customer relationship info.
- • Used by a business entity
- • SOLELY INTENDED for commercial/product info, customer account info, or customer relationship info
- • Does not build companion relationship
Compliance & Enforcement
Key Dates
Nov 5, 2025
All provisions take effect immediately upon enactment
Penalties
$15K/day
Primary Source
NY Senate
https://www.nysenate.gov/legislation/laws/GBS/1700
View on map
New York State
Focus Areas
Cite This
APA
New York State. (2025). New York General Business Law Article 47 (AI Companion Models).
Related Regulations
ID Conversational AI Safety
Establishes safety requirements for public-facing conversational AI, including crisis service referrals for suicidal ideation, AI disclosure obligations, and enhanced protections for minors including anti-gamification and content safeguards.
WA AI Companion Act
Washington bill requiring AI companion chatbots to implement safeguards to detect and respond to user expressions of self-harm, suicidal ideation, or emotional crisis. Mandates clear disclosure that chatbot is AI (not human) with additional protections for minors. Sponsored by Senators Wellman and Shewmake at Governor Ferguson's request.
OR SB 1546
Requires AI chatbot operators to implement evidence-based suicide and self-harm detection protocols, disclose AI nature to users, provide crisis referrals to 988 Suicide and Crisis Lifeline, and apply additional protections for minors including prohibiting deceptive personification.
NY S 7676-B
Protects performers from exploitative digital replica contracts. Contracts for AI-generated digital replicas are void unless they describe use, performer has legal counsel or union representation, and contract doesn't replace work performer would have done.
NH HB 143
Criminalizes use of AI-generated responsive communications to facilitate, encourage, or solicit harmful acts to children, and creates a private right of action for affected children and their parents.
NY SAFE Act
Restricts algorithmically personalized ("addictive") feeds and overnight notifications for under-18 users without parental consent.
Last updated February 17, 2026. Verify against primary sources before relying on this information.