NY S 7676-B

Digital Replica Contracts Act

Protects performers from exploitative digital replica contracts. Contracts for AI-generated digital replicas are void unless they describe use, performer has legal counsel or union representation, and contract doesn't replace work performer would have done.

Jurisdiction

New York State

Enacted

Dec 13, 2024

Effective

Jan 1, 2025

Enforcement

Courts

Signed December 13, 2024; effective January 1, 2025

NY Senate

Why It Matters

Contract-based protection approach. Ensures performers have representation before signing away digital replica rights.

Recent Developments

Part of NY's 2024-2025 AI performer protection package. Supported by entertainment unions.

At a Glance

Applies to

Digital Replica

Harms addressed

Synthetic Media

Requires

Transparency

Who Must Comply

Contracts for digital replicas of performers
Employers/producers using AI-generated performer likenesses

Obligations fall on:

Deployer — Uses AI in their product/service

Safety Provisions

Contract must describe how digital replica will be used
Performer must be represented by legal counsel OR labor union with relevant CBA
Contract cannot permit replacing work performer would have performed
Non-compliant contracts are void and unenforceable

Compliance & Enforcement

Key Dates

Jan 1, 2025

All provisions effective

Penalties

Contract void and unenforceable

Private Right of Action

Individuals can sue directly without waiting for regulatory action.

Primary Source

NY Senate

https://www.nysenate.gov/legislation/bills/2023/S7676/amendment/B

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New York State

Focus Areas

General regulation

Cite This

APA

New York State. (2024). Digital Replica Contracts Act.

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All regulations See what's likely relevant to your deployment

Last updated January 22, 2026. Verify against primary sources before relying on this information.