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NY S 7676-B

Digital Replica Contracts Act

Protects performers from exploitative digital replica contracts. Contracts for AI-generated digital replicas are void unless they describe use, performer has legal counsel or union representation, and contract doesn't replace work performer would have done.

Jurisdiction

New York State

Enacted

Dec 13, 2024

Effective

Jan 1, 2025

Enforcement

Courts

Signed December 13, 2024; effective January 1, 2025

NY Senate

Why It Matters

Contract-based protection approach. Ensures performers have representation before signing away digital replica rights.

Recent Developments

Part of NY's 2024-2025 AI performer protection package. Supported by entertainment unions.

At a Glance

Applies to

Digital Replica

Harms addressed

Requires

Who Must Comply

  • Contracts for digital replicas of performers
  • Employers/producers using AI-generated performer likenesses

Safety Provisions

  • Contract must describe how digital replica will be used
  • Performer must be represented by legal counsel OR labor union with relevant CBA
  • Contract cannot permit replacing work performer would have performed
  • Non-compliant contracts are void and unenforceable

Compliance & Enforcement

Key Dates

Jan 1, 2025

All provisions effective

Penalties

Contract void and unenforceable

Private Right of Action

Individuals can sue directly without waiting for regulatory action.

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New York State

Focus Areas

General regulation

Cite This

APA

New York State. (2024). Digital Replica Contracts Act.

Related Regulations

In Effect US-CA

CA AB 1394 / AB 1946

California statute requiring social media platforms to provide a mechanism for California users to report child sexual abuse material, to block reported material and notify the reporting user within fixed timeframes, and prohibiting platforms from knowingly facilitating, aiding or abetting the commercial sexual exploitation of minors. AB 1946, effective January 1, 2027, widens the definition of child sexual abuse material to intimate visual depictions of identifiable minors including digital forgeries created with artificial intelligence, opens reporting to any user rather than only the depicted minor, requires review by a natural person where no known hash match exists, shortens the response clock to 48 hours for blocking and 7 days for a final determination, and adds civil penalties recoverable by public prosecutors.

In Effect US-NY

NY S 8420-A

Requires disclosure when advertisements use AI-generated 'synthetic performers.' Penalties of $1,000 for first offense, $5,000 for subsequent violations.

In Effect US-SD

SD Deepfakes Act

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In Effect US-NH

NH Deepfakes Act

Criminalizes fraudulent use of deepfakes as a Class B felony (1-7 years imprisonment). First state law with explicit private right of action for deepfake victims. Enhanced penalties when deepfakes result in wrongful arrest. Prohibits lobbyists who violate the law from registering.

Enacted US-NY

NY SAFE Act

Restricts algorithmically personalized ("addictive") feeds and overnight notifications for under-18 users without parental consent.

In Effect US-HI

HI Deepfake Civil Remedy Act

Creates a civil cause of action allowing individuals to sue over realistic digital imitations (deepfakes) depicting them without consent, with statutory damages available.

Last updated January 22, 2026. Verify against primary sources before relying on this information.