NY S 7676-B
Digital Replica Contracts Act
Protects performers from exploitative digital replica contracts. Contracts for AI-generated digital replicas are void unless they describe use, performer has legal counsel or union representation, and contract doesn't replace work performer would have done.
Jurisdiction
New York State
US-NY
Enacted
Dec 13, 2024
Effective
Jan 1, 2025
Enforcement
Courts
Signed December 13, 2024; effective January 1, 2025
Harms Addressed
Who Must Comply
This law applies to:
- • Contracts for digital replicas of performers
- • Employers/producers using AI-generated performer likenesses
Who bears obligations:
This regulation places direct obligations on deployers (organizations using AI systems).
Safety Provisions
- • Contract must describe how digital replica will be used
- • Performer must be represented by legal counsel OR labor union with relevant CBA
- • Contract cannot permit replacing work performer would have performed
- • Non-compliant contracts are void and unenforceable
Compliance Timeline
Jan 1, 2025
All provisions effective
Enforcement
Enforced by
Courts
Penalties
Contract void and unenforceable
Private Right of Action
Individuals can sue directly without waiting for regulatory action. This significantly increases liability exposure.
Quick Facts
- Binding
- Yes
- Mental Health Focus
- No
- Child Safety Focus
- No
- Algorithmic Scope
- No
- Private Action
- Yes
Why It Matters
Contract-based protection approach. Ensures performers have representation before signing away digital replica rights.
Recent Developments
Part of NY's 2024-2025 AI performer protection package. Supported by entertainment unions.
Cite This
APA
New York State. (2024). Digital Replica Contracts Act. Retrieved from https://nope.net/regs/us-ny-s7676b
BibTeX
@misc{us_ny_s7676b,
title = {Digital Replica Contracts Act},
author = {New York State},
year = {2024},
url = {https://nope.net/regs/us-ny-s7676b}
} Related Regulations
NY S 8420-A
Requires disclosure when advertisements use AI-generated 'synthetic performers.' Penalties of $1,000 for first offense, $5,000 for subsequent violations.
TN ELVIS Act
Protects individuals from unauthorized AI-generated use of their name, photograph, voice, or likeness. Explicitly covers AI-generated voice simulations. Criminal and civil penalties including treble damages for knowing violations.
NY RAISE Act
Requires large AI developers of frontier models operating in New York to create safety protocols, report critical incidents within 72 hours, conduct annual reviews, and undergo independent audits. Creates dedicated DFS office funded by developer fees.
TAKE IT DOWN Act
First federal law addressing AI-generated intimate imagery. Criminalizes publication of nonconsensual intimate imagery (NCII) including AI "digital forgeries." Creates 48-hour takedown obligation for platforms.
AR HB 1071
Amends Arkansas publicity rights law to explicitly include AI-generated reproductions of voice and likeness. Covers simulated voices and 3D generation.
South Korea Deepfake Law
South Korea's world-strictest deepfake law: 7 years for creating/distributing, 3 years for possessing/viewing deepfake sexual content. Even viewing is criminal.