NY S 8420-A
Synthetic Performers in Advertising Disclosure Act
Requires disclosure when advertisements use AI-generated 'synthetic performers.' Penalties of $1,000 for first offense, $5,000 for subsequent violations.
Jurisdiction
New York State
Enacted
Dec 11, 2025
Effective
Dec 11, 2025
Enforcement
Not specified
Signed December 11, 2025; effective immediately
NY SenateWhy It Matters
Advertising transparency requirement. Low penalties but establishes disclosure norm.
Recent Developments
Signed December 2025. Part of NY's synthetic media disclosure framework.
At a Glance
Applies to
Requires
Who Must Comply
- Advertisers using AI-generated synthetic performers
- Advertising platforms
Obligations fall on:
Safety Provisions
- Mandatory disclosure of synthetic performer use in advertisements
- Clear labeling requirements
Exemptions
Expressive Works Advertising
Advertising expressive works consistent with the work
- • Advertising expressive work
- • Consistent with the work being advertised
Compliance & Enforcement
Key Dates
Dec 11, 2025
All provisions effective immediately
Penalties
$5K/violation
View on map
New York State
Focus Areas
General regulation
Cite This
APA
New York State. (2025). Synthetic Performers in Advertising Disclosure Act.
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Last updated January 22, 2026. Verify against primary sources before relying on this information.