NY S 8420-A
Synthetic Performers in Advertising Disclosure Act
Requires disclosure when advertisements use AI-generated 'synthetic performers.' Penalties of $1,000 for first offense, $5,000 for subsequent violations.
Jurisdiction
New York State
US-NY
Enacted
Dec 11, 2025
Effective
Dec 11, 2025
Enforcement
Not specified
Signed December 11, 2025; effective immediately
Who Must Comply
This law applies to:
- • Advertisers using AI-generated synthetic performers
- • Advertising platforms
Who bears obligations:
Exemptions
Expressive Works Advertising
medium confidenceAdvertising expressive works consistent with the work
Conditions:
- • Advertising expressive work
- • Consistent with the work being advertised
Safety Provisions
- • Mandatory disclosure of synthetic performer use in advertisements
- • Clear labeling requirements
Compliance Timeline
Dec 11, 2025
All provisions effective immediately
Enforcement
Enforced by
Not specified
Penalties
$5K/violation
First offense: $1,000. Subsequent offenses: $5,000.
Quick Facts
- Binding
- Yes
- Mental Health Focus
- No
- Child Safety Focus
- No
- Algorithmic Scope
- No
Why It Matters
Advertising transparency requirement. Low penalties but establishes disclosure norm.
Recent Developments
Signed December 2025. Part of NY's synthetic media disclosure framework.
Cite This
APA
New York State. (2025). Synthetic Performers in Advertising Disclosure Act. Retrieved from https://nope.net/regs/us-ny-s8420a
BibTeX
@misc{us_ny_s8420a,
title = {Synthetic Performers in Advertising Disclosure Act},
author = {New York State},
year = {2025},
url = {https://nope.net/regs/us-ny-s8420a}
} Related Regulations
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