AR HB 1071
Amendment to Frank Broyles Publicity Rights Protection Act (AI Likeness/Voice)
Amends Arkansas publicity rights law to explicitly include AI-generated reproductions of voice and likeness. Covers simulated voices and 3D generation.
Jurisdiction
Arkansas
Enacted
Feb 25, 2025
Effective
Aug 3, 2025
Enforcement
Courts
Signed February 25, 2025; effective August 3, 2025
AR LegislatureWhy It Matters
Explicit AI voice/likeness protection with private right of action. Named after Frank Broyles (Arkansas football coach).
Recent Developments
Part of 2025 Arkansas AI legislative package. Updates existing publicity rights law for AI era.
At a Glance
Applies to
Harms addressed
Who Must Comply
- Any person using AI to reproduce another's likeness or voice
Obligations fall on:
Safety Provisions
- AI-generated reproductions explicitly included in protected 'likeness'
- Simulated voice protection explicitly added
- Three-dimensional generation explicitly covered
- Consent required for commercial use of AI-generated likeness/voice
Compliance & Enforcement
Key Dates
Aug 3, 2025
All provisions effective
Penalties
Civil remedies including injunctions and damages
Private Right of Action
Individuals can sue directly without waiting for regulatory action.
View on map
Arkansas
Focus Areas
Cite This
APA
Arkansas. (2025). Amendment to Frank Broyles Publicity Rights Protection Act (AI Likeness/Voice).
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Last updated March 9, 2026. Verify against primary sources before relying on this information.