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Enacted Law Child Protection Moderate Relevance PRA

AR HB 1071

Amendment to Frank Broyles Publicity Rights Protection Act (AI Likeness/Voice)

Amends Arkansas publicity rights law to explicitly include AI-generated reproductions of voice and likeness. Covers simulated voices and 3D generation.

Jurisdiction

Arkansas

US-AR

Enacted

Feb 25, 2025

Effective

Aug 3, 2025

Enforcement

Courts

Signed February 25, 2025; effective August 3, 2025

Who Must Comply

This law applies to:

  • • Any person using AI to reproduce another's likeness or voice

Who bears obligations:

Operator

Safety Provisions

  • • AI-generated reproductions explicitly included in protected 'likeness'
  • • Simulated voice protection explicitly added
  • • Three-dimensional generation explicitly covered
  • • Consent required for commercial use of AI-generated likeness/voice

Compliance Timeline

Aug 3, 2025

All provisions effective

Enforcement

Enforced by

Courts

Penalties

Civil remedies including injunctions and damages

Private Right of Action

Individuals can sue directly without waiting for regulatory action. This significantly increases liability exposure.

Quick Facts

Binding
Yes
Mental Health Focus
No
Child Safety Focus
Yes
Algorithmic Scope
No
Private Action
Yes

Why It Matters

Explicit AI voice/likeness protection with private right of action. Named after Frank Broyles (Arkansas football coach).

Recent Developments

Part of 2025 Arkansas AI legislative package. Updates existing publicity rights law for AI era.

Cite This

APA

Arkansas. (2025). Amendment to Frank Broyles Publicity Rights Protection Act (AI Likeness/Voice). Retrieved from https://nope.net/regs/us-ar-hb1071

BibTeX

@misc{us_ar_hb1071,
  title = {Amendment to Frank Broyles Publicity Rights Protection Act (AI Likeness/Voice)},
  author = {Arkansas},
  year = {2025},
  url = {https://nope.net/regs/us-ar-hb1071}
}

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Enacted US-AR • AI Safety

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In Effect EU • Child Protection

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