AR HB 1071

Amendment to Frank Broyles Publicity Rights Protection Act (AI Likeness/Voice)

Amends Arkansas publicity rights law to explicitly include AI-generated reproductions of voice and likeness. Covers simulated voices and 3D generation.

Jurisdiction

Arkansas

Enacted

Feb 25, 2025

Effective

Aug 3, 2025

Enforcement

Courts

Signed February 25, 2025; effective August 3, 2025

AR Legislature

Why It Matters

Explicit AI voice/likeness protection with private right of action. Named after Frank Broyles (Arkansas football coach).

Recent Developments

Part of 2025 Arkansas AI legislative package. Updates existing publicity rights law for AI era.

At a Glance

Applies to

Audio GeneratorImage GeneratorVideo Generator

Harms addressed

Synthetic Media Child Exploitation

Who Must Comply

Any person using AI to reproduce another's likeness or voice

Obligations fall on:

Operator — Operates the platform or service

Safety Provisions

AI-generated reproductions explicitly included in protected 'likeness'
Simulated voice protection explicitly added
Three-dimensional generation explicitly covered
Consent required for commercial use of AI-generated likeness/voice

Compliance & Enforcement

Key Dates

Aug 3, 2025

All provisions effective

Penalties

Civil remedies including injunctions and damages

Private Right of Action

Individuals can sue directly without waiting for regulatory action.

Primary Source

AR Legislature

https://arkleg.state.ar.us/Bills/Detail?id=hb1071&ddBienniumSession=2025/2025R

View on map

Arkansas

Focus Areas

Child safety

Cite This

APA

Arkansas. (2025). Amendment to Frank Broyles Publicity Rights Protection Act (AI Likeness/Voice).

Related Regulations

Enacted US-AR

AR HB 1958

Requires all Arkansas public entities to create AI policies with mandatory human-in-the-loop for final decisions. Covers state departments, schools, and political subdivisions.

Enacted US-AR

Establishes ownership rules for AI-generated content and trained models. Person providing input owns generated content (if not infringing); person providing training data owns resulting model (if lawfully acquired).

In Effect US-ID

ID AI CSAM Act

Amends Idaho child pornography law to explicitly include AI-generated sexual depictions of children where depictions appear to be real children. Addresses challenge that investigators cannot distinguish AI-generated from real images. Criminal felony penalties including imprisonment.

Proposed US-CA

CA SB 867

Proposes a 4-year moratorium on the sale and manufacturing of toys with AI chatbot capabilities for children under 12. During the moratorium, a task force would develop safety standards with input from technologists, parents, and ethicists.

In Effect US-TX

TX AI Catfishing Law

Establishes civil liability for online impersonation using AI. Person liable if they knowingly and with intent to harm, defraud, intimidate, or threaten use AI to impersonate another's name, voice, signature, photograph, or likeness. Civil remedies include injunctive relief, actual damages, exemplary damages ($500+ minimum), costs, and attorney's fees. Satire and parody exempted.

In Effect US

TAKE IT DOWN Act

First federal law addressing AI-generated intimate imagery. Criminalizes publication of nonconsensual intimate imagery (NCII) including AI "digital forgeries." Creates 48-hour takedown obligation for platforms.

All regulations Check if this applies to you

Last updated January 22, 2026. Verify against primary sources before relying on this information.