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ME LD 1727

Maine LD 1727 (AI Chatbot Disclosures)

Consumer protection law requiring disclosure that users are interacting with AI, not a human. Common precursor to crisis-harm regulation.

Jurisdiction

Maine

US-ME

Enacted

Jun 12, 2025

Effective

Sep 24, 2025

Enforcement

Maine Attorney General

Who Must Comply

This law applies to:

  • • Operators of AI chatbots interacting with Maine consumers

Who bears obligations:

Deployer

This regulation places direct obligations on deployers (organizations using AI systems).

Safety Provisions

  • • Mandatory disclosure of AI nature to users
  • • Prohibition on deceiving users about human vs. AI interaction
  • • Recordkeeping expectations

Enforcement

Enforced by

Maine Attorney General

Penalties

$10K/violation

Per violation: $10,000

Up to ,000 per violation; violations constitute violation of Maine Unfair Trade Practices Act

Private Right of Action

Individuals can sue directly without waiting for regulatory action. This significantly increases liability exposure.

Quick Facts

Binding
Yes
Mental Health Focus
No
Child Safety Focus
No
Algorithmic Scope
No
Private Action
Yes

Why It Matters

Disclosure requirements often precede crisis-harm regulation. Establishes baseline transparency expectations for chatbot operators.

Cite This

APA

Maine. (2025). Maine LD 1727 (AI Chatbot Disclosures). Retrieved from https://nope.net/regs/us-me-ld1727

BibTeX

@misc{us_me_ld1727,
  title = {Maine LD 1727 (AI Chatbot Disclosures)},
  author = {Maine},
  year = {2025},
  url = {https://nope.net/regs/us-me-ld1727}
}

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