FTC AI Actions
FTC AI Enforcement
FTC applies Section 5 authority against unfair/deceptive AI practices, plus AI-specific rules including the Fake Reviews Rule (Oct 2024) prohibiting AI-generated fake reviews.
Jurisdiction
United States
Enacted
Pending
Effective
Jan 1, 2023
Enforcement
Federal Trade Commission
Ongoing enforcement actions against deceptive AI practices. Not a single law but collection of FTC enforcement cases and guidance.
FTCWhy It Matters
Most active federal AI enforcement body. Fake Reviews Rule is first AI-specific FTC rule. Companion chatbot study signals potential enforcement focus on mental health/safety claims.
Recent Developments
Operation AI Comply (Sep 25, 2024): DoNotPay ($193K), Rytr, Ascend Ecom, Ecommerce Empire Builders, FBA Machine. Separate actions: Evolv Technologies (Nov 2024), IntelliVision (Dec 2024). 6(b) study on AI companion chatbots (Sep 2025).
At a Glance
Applies to
Harms addressed
Requires
Who Must Comply
- Companies making AI claims or deploying AI affecting consumers
Safety Provisions
- Fake Reviews Rule (effective Oct 2024): prohibits AI-generated fake consumer reviews
- False AI capability claims are deceptive practices
- Algorithmic disgorgement: deletion of models trained on illegally obtained data
- Unfair practices doctrine applies to AI harms
- Impersonation Rule (Feb 2024) with proposed AI individual impersonation extension
Compliance & Enforcement
Key Dates
Aug 22, 2022
ANPR issued for Commercial Surveillance Rule (AI-related provisions pending NPRM)
Penalties
Varies by case. FTC uses Section 5 (unfair/deceptive practices) authority. Recent AI-related settlements range from $5M-$650M. Penalties include monetary fines, algorithmic deletion orders, and compliance monitoring.
View on map
United States
Focus Areas
General regulation
Cite This
APA
United States. (2023). FTC AI Enforcement.
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NY RAISE Act
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Last updated January 24, 2026. Verify against primary sources before relying on this information.