AVMSD
Audiovisual Media Services Directive (Directive 2010/13/EU as amended by Directive (EU) 2018/1808)
EU directive setting baseline safety and minor-protection duties for audiovisual media services and video-sharing platform services, including measures to protect minors from harmful content.
Jurisdiction
European Union
Enacted
Mar 10, 2010
Effective
May 5, 2010
Enforcement
National audiovisual regulators (varies by member state); European Regulators Group for Audiovisual Media Services (ERGA) coordinates; European Commission pursues infringement proceedings
Why It Matters
Even with DSA, AVMSD remains a practical enforcement hook for minors' harmful-content exposure duties in EU markets.
At a Glance
Applies to
Harms addressed
Requires
Who Must Comply
- Audiovisual media services
- Video-sharing platform services (scope as transposed nationally)
Obligations fall on:
Safety Provisions
- Measures to protect minors on video-sharing platform services
- Governance expectations that complement DSA (especially for "video + community" products)
- Age verification and parental control requirements for harmful content
Compliance & Enforcement
Penalties
Penalties vary by jurisdiction
View on map
European Union
Focus Areas
Cite This
APA
European Union. (2010). Audiovisual Media Services Directive (Directive 2010/13/EU as amended by Directive (EU) 2018/1808).
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Last updated January 23, 2026. Verify against primary sources before relying on this information.