China GenAI Labeling Rules
National Standards for Generative AI Content Labeling and Security Governance
Mandatory labeling of AI-generated content (implicit for all, explicit where applicable). Released by State Administration for Market Regulation and Standardization Administration of China. Complements existing GenAI interim measures with three national standards for AI security and governance.
Jurisdiction
China
Enacted
Apr 25, 2025
Effective
Sep 1, 2025
Enforcement
State Administration for Market Regulation (SAMR) and Standardization Administration of China (SAC)
Initial labeling rules effective September 1, 2025; three additional national standards effective November 1, 2025
White & Case: AI Watch ChinaWhy It Matters
Addresses synthetic media transparency and deepfake concerns. Complements China's GenAI interim measures with explicit enforcement standards. Affects social media platforms, content creators, and AI service providers operating in China. Part of China's comprehensive AI governance framework.
Recent Developments
September 2025 labeling requirements now in effect. Three national standards coming November 2025. Extends China's vertical AI regulation approach (algorithm rules, deepfake rules, GenAI rules, now labeling standards).
At a Glance
Applies to
Harms addressed
Requires
Who Must Comply
- Organizations and individuals creating or distributing AI-generated content in China
- Generative AI service providers
- Platforms hosting AI-generated content
Safety Provisions
- Implicit labeling required for all AI-generated content
- Explicit labeling required where applicable (context-dependent)
- Three national standards for AI security and governance
- Transparency requirements for AI-generated media (images, text, video)
- Complements existing GenAI interim measures (August 2023)
Compliance & Enforcement
Key Dates
Sep 1, 2025
Mandatory labeling requirements for AI-generated content take effect
Nov 1, 2025
Three national standards for AI security and governance take effect
Penalties
Unspecified
View on map
China
Focus Areas
Compliance Help
Organizations creating or distributing AI-generated content must implement implicit labeling for all AI content and explicit labeling where applicable. Must follow three national standards for AI security and governance effective November 2025.
See how NOPE helpsCite This
APA
China. (2025). National Standards for Generative AI Content Labeling and Security Governance.
Related Regulations
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China GenAI Rules
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India Synthetic Media Rules
Would establish due diligence framework for synthetically generated information including labeling, traceability, and platform processes for handling synthetic media harms.
South Korea Deepfake Law
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AU Deepfake Sexual Material Act
Creates Commonwealth criminal offences for "deepfake sexual material" (AI/synthetic intimate imagery) without consent. Part of Australia's layered approach: criminal law + eSafety platform enforcement.
SD Deepfakes Act
Prohibits disseminating deepfakes about candidates within 90 days of election with intent to cause injury. Class 1 misdemeanor with up to 1 year imprisonment and $2,000 fine. Affirmative defense for content with AI manipulation disclosure. Civil remedies available to AG, candidates, and depicted individuals.
Last updated January 22, 2026. Verify against primary sources before relying on this information.