China GenAI Labeling Rules
National Standards for Generative AI Content Labeling and Security Governance
Mandatory labeling of AI-generated content (implicit for all, explicit where applicable). Released by State Administration for Market Regulation and Standardization Administration of China. Complements existing GenAI interim measures with three national standards for AI security and governance.
Jurisdiction
China
CN
Enacted
Apr 25, 2025
Effective
Sep 1, 2025
Enforcement
State Administration for Market Regulation (SAMR) and Standardization Administration of China (SAC)
Initial labeling rules effective September 1, 2025; three additional national standards effective November 1, 2025
What It Requires
Harms Addressed
Who Must Comply
This law applies to:
- • Organizations and individuals creating or distributing AI-generated content in China
- • Generative AI service providers
- • Platforms hosting AI-generated content
Capability triggers:
Safety Provisions
- • Implicit labeling required for all AI-generated content
- • Explicit labeling required where applicable (context-dependent)
- • Three national standards for AI security and governance
- • Transparency requirements for AI-generated media (images, text, video)
- • Complements existing GenAI interim measures (August 2023)
Compliance Timeline
Sep 1, 2025
Mandatory labeling requirements for AI-generated content take effect
Nov 1, 2025
Three national standards for AI security and governance take effect
Enforcement
Enforced by
State Administration for Market Regulation (SAMR) and Standardization Administration of China (SAC)
Penalties
Unspecified
Enforcement per existing laws and administrative regulations governing AI and internet content
Quick Facts
- Binding
- Yes
- Mental Health Focus
- No
- Child Safety Focus
- No
- Algorithmic Scope
- Yes
Why It Matters
Addresses synthetic media transparency and deepfake concerns. Complements China's GenAI interim measures with explicit enforcement standards. Affects social media platforms, content creators, and AI service providers operating in China. Part of China's comprehensive AI governance framework.
Recent Developments
September 2025 labeling requirements now in effect. Three national standards coming November 2025. Extends China's vertical AI regulation approach (algorithm rules, deepfake rules, GenAI rules, now labeling standards).
What You Need to Comply
Organizations creating or distributing AI-generated content must implement implicit labeling for all AI content and explicit labeling where applicable. Must follow three national standards for AI security and governance effective November 2025.
NOPE can helpCite This
APA
China. (2025). National Standards for Generative AI Content Labeling and Security Governance. Retrieved from https://nope.net/regs/cn-genai-labeling-2025
BibTeX
@misc{cn_genai_labeling_2025,
title = {National Standards for Generative AI Content Labeling and Security Governance},
author = {China},
year = {2025},
url = {https://nope.net/regs/cn-genai-labeling-2025}
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