Kenya: Sama lays off more than 1,000 workers after Meta ends its AI data-annotation contract; a workers' group alleges a link to staff speaking out
On 16 April 2026 Sama, an outsourcing company with operations in Nairobi that did AI data-annotation work for Meta, announced that Meta had given formal notice ending its contract and that a redundancy process would affect more than 1,000 employees. Sama put the figure at 1,108 workers. The Guardian reported that the workers were abruptly sacked, and the Oversight Lab said they had six days' notice. The decision came less than two months after the SvD and GP investigation in which Sama annotators said they had seen intimate footage from users of Meta's AI glasses. Meta said it paused its work with Sama the month before while it looked into those claims and then decided to end the work because Sama does not meet its standards. Sama says it was never notified of any failure to meet those standards. A Kenyan workers' organisation alleges Meta's decision was caused by staff speaking out, which Meta had not addressed when the BBC reported it on 30 April 2026. Employees told SvD that Sama tightened security and tried to identify who had spoken to journalists, which Sama denies. TechPolicy.Press reports that one worker, with Sama for over a decade, now faces starting from scratch. The workers are described by role and are not named.
AI involvement disputed · Causal attribution disputed · 5 sources, 4 underlying accounts · Added 29/09/2026