NY SAFE Act

New York SAFE for Kids Act

Restricts algorithmically personalized ("addictive") feeds and overnight notifications for under-18 users without parental consent.

Jurisdiction

New York State

Enacted

Jun 20, 2024

Effective

TBD

Enforcement

New York State Attorney General

Implementing regulations underway

NY Senate

Why It Matters

Targets algorithmic amplification specifically. "Addictive feeds" framing may influence other state approaches.

At a Glance

Applies to

Social PlatformRecommender System Minors-focused

Harms addressed

Child Exposure

Requires

Active Detection Transparency

Who Must Comply

Online platforms with addictive feed features

Obligations fall on:

Operator — Operates the platform or service

Safety Provisions

Restricts algorithmic feeds for minors without parental consent
Restricts overnight notifications for minors
Requires age assurance and consent flows

Compliance & Enforcement

Key Dates

Dec 1, 2025

Comment period closed for proposed rulemaking

Dec 1, 2026

Final rules deadline (1 year from comment close)

Jun 1, 2027

Effective date (180 days after final rules - estimated)

Dec 1, 2027

Enforcement begins (180 days after effective date - estimated)

Penalties

$5K/violation

Primary Source

NY Senate

https://www.nysenate.gov/legislation/bills/2023/S7694/amendment/A

View on map

New York State

Focus Areas

Child safety

Algorithmic accountability

Cite This

APA

New York State. (2024). New York SAFE for Kids Act.

Related Regulations

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Enacted US-VT

VT AADC

Vermont design code structured to be more litigation-resistant: focuses on data processing harms rather than content-based restrictions. AG rulemaking authority begins July 2025.

Pending US-FL

FL Companion AI Age Verification

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In Effect US-NE

NE AADC

Nebraska design code blending privacy-by-design with engagement constraints (feeds, notifications, time limits) aimed at reducing compulsive use.

In Effect US-NY

NY S 8420-A

Requires disclosure when advertisements use AI-generated 'synthetic performers.' Penalties of $1,000 for first offense, $5,000 for subsequent violations.

Pending US-FL

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All regulations Check if this applies to you

Last updated January 22, 2026. Verify against primary sources before relying on this information.