North Carolina state senator alleges an appliance advertisement used an altered version of her TED Talk, by AI or other means
State Senator DeAndrea Salvador alleges in a federal complaint filed in August 2025 that an advertisement for Whirlpool's Brazilian brand Consul, made by the agency DM9, used her 2018 TED Talk with altered voice and visuals so that she appeared to say things she did not say, and that this caused reputational harm and emotional distress. Cannes Lions stated on 27 June 2025 that AI-generated and manipulated content was used within the campaign's case film to simulate real-world events and campaign outcomes, and withdrew the Grand Prix. The festival statement does not name the plaintiff. The defendants' response to the complaint is not inspected.
AI involvement reported · Causal attribution alleged · 5 sources, 2 underlying accounts · Added 29/09/2026