Tokyo: voice actor Kenjiro Tsuda sued TikTok's operator over at least 188 monetised videos he says were narrated by a generative-AI imitation of his voice; on 30 September 2026 the Tokyo District Court held that a voice can be protected by publicity rights but dismissed his deletion claim because the videos had already been deleted
Kenjiro Tsuda, a Japanese voice actor known for roles in Jujutsu Kaisen, sued the operator of TikTok in the Tokyo District Court in November 2025, seeking removal of videos he says use a generative-AI imitation of his voice without permission. According to his complaint, as reported by Jiji Press, Nikkei and the Asahi Shimbun, an account run by an unidentified person posted at least 188 short videos on urban legends, the occult and trivia between July 2024 and September 2025, narrated in a voice modelled on his; the account had about 210,000 followers, videos averaged 1.47 million views, and his side says the poster earned 500,000 to 750,000 yen a month from TikTok's view-based payments. TikTok's operator said the voice was a generic male voice that the poster said came from AI trained on a friend's voice. The poster deleted the account in May 2026. On 30 September 2026 the court held, as a general principle, that a person's voice is a symbol of personality like a likeness and that using a performer's voice without permission solely to exploit its power to attract customers infringes the right of publicity, the first such ruling in Japan. It dismissed the claim because the videos were already gone and TikTok's operator had no remaining duty to delete them, and it did not decide whether these videos infringed his rights (Nikkei; Asahi Shimbun; TV Asahi). His lawyer said they did not plan to appeal.
AI involvement reported · Causal attribution disputed · 7 sources, 5 underlying accounts · Added 28/09/2026