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High Credible Internal Action

Character.AI Molly Russell & Brianna Ghey Impersonation Bots

User-created chatbots on Character.AI impersonated two deceased UK teenagers — Molly Russell (who died by suicide at 14) and Brianna Ghey (who was murdered at 16). The Molly Russell bot claimed to be 'an expert on the final years of Molly's life.' Both families publicly condemned the bots as 'sickening' and 'a gut punch.'

AI System

Character.AI

Character Technologies Inc.

Occurred

October 30, 2024

Reported

October 30, 2024

Jurisdiction

GB

Platform

companion

What Happened

On October 30, 2024, an investigation by The Telegraph revealed that user-created chatbots on Character.AI were impersonating two deceased UK teenagers whose deaths had been major national news stories.

The Molly Russell bot used her photograph, had a slightly misspelled name, and described itself as "an expert on the final years of Molly's life." Molly Russell died by suicide at age 14 in 2017 after viewing self-harm content online — her case led to the UK Online Safety Act.

The Brianna Ghey bot was positioned as "a guide for transgender teens navigating high school." Brianna Ghey was murdered at age 16 in February 2023 in a case that shocked the UK.

Additional bots found during the investigation romanticized Columbine school shooters Eric Harris and Dylan Klebold.

Esther Ghey (Brianna's mother) stated: "Yet another example of how manipulative and dangerous the online world can be for young people." Andy Burrows, CEO of the Molly Rose Foundation, called it "sickening" and "an utterly reprehensible failure of moderation." The NSPCC described it as "growth and profit at the expense of safety and decency."

AI Behaviors Exhibited

  • Platform allowed creation of chatbots impersonating real deceased minors
  • Bots used real photographs and names of dead children
  • No moderation caught the bots before external investigation
  • Bots also created romanticizing school shooters
  • Insufficient content moderation and identity verification for bot creation

How Harm Occurred

The impersonation of deceased children as interactive chatbots caused significant distress to their families, who were already public figures in online safety advocacy. The bots trivialized the children's deaths and exploited their identities without consent. The platform's lack of moderation allowed these bots to exist and be publicly accessible.

Outcome

Resolved

Character.AI removed the bots after being alerted by The Telegraph's investigation. The company stated it has a "dedicated Trust & Safety team" and acknowledged "no AI is currently perfect." No regulatory enforcement action resulted directly from this incident. The NSPCC described it as "horrific" and a "clear failure of moderation."

Harm Categories

Grief ExploitationMinor Exploitation

Contributing Factors

platform moderation failureuser generated contentpublic figure exploitationgrief exploitation

Victim

Families of Molly Russell (suicide victim, age 14, 2017) and Brianna Ghey (murder victim, age 16, 2023)

Cite This Incident

Compiled per our published methodology — verification statuses, sourcing standards, and corrections process.

APA

NOPE. (2024). Character.AI Molly Russell & Brianna Ghey Impersonation Bots. NOPE Incident Tracker. https://nope.net/incidents/2024-characterai-deceased-teen-impersonation

BibTeX

@misc{2024_characterai_deceased_teen_impersonation,
  title = {Character.AI Molly Russell & Brianna Ghey Impersonation Bots},
  author = {NOPE},
  year = {2024},
  howpublished = {NOPE Incident Tracker},
  url = {https://nope.net/incidents/2024-characterai-deceased-teen-impersonation}
}

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