WI Act 123 AI Deepfake Disclosure
Wisconsin 2023 Act 123 - AI-Generated Content Disclosure in Political Ads (AB 664)
Requires disclosure when AI is used to generate materially deceptive media in political ads. Ads must include 'This content generated by AI' notice in text and audio. Applies to candidate ads, issue advocacy ads, and referendum ads.
Jurisdiction
Wisconsin
Enacted
Mar 22, 2024
Effective
Mar 22, 2024
Enforcement
Wisconsin Elections Commission
Signed into law in 2023, effective March 22, 2024
Wisconsin LegislatureWhy It Matters
Establishes transparency requirements for AI-generated content in political context. Relevant for platforms hosting political advertising with AI-generated content.
Recent Developments
Effective March 22, 2024. Part of broader state trend addressing AI deepfakes in elections following 2024 election cycle concerns.
At a Glance
Applies to
Harms addressed
Requires
Who Must Comply
- Political candidates and campaigns
- Issue advocacy organizations
- Anyone creating AI-generated political ads in Wisconsin
Obligations fall on:
Safety Provisions
- Mandatory AI disclosure for political advertising
- Text disclosure required: 'This content generated by AI'
- Audio disclosure required for video/audio ads
- Applies to candidate ads, issue advocacy, and referendum advertising
Compliance & Enforcement
Penalties
$1K
View on map
Wisconsin
Focus Areas
General regulation
Cite This
APA
Wisconsin. (2024). Wisconsin 2023 Act 123 - AI-Generated Content Disclosure in Political Ads (AB 664).
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Last updated January 22, 2026. Verify against primary sources before relying on this information.