MO AI Mental Health Prohibition
Missouri AI Mental Health Professional Prohibition (HB 2368)
Prohibits any individual or entity that develops or deploys AI from advertising or representing that the AI is or is able to act as a mental health professional or is capable of providing therapy services. Violations treated as unlawful practice under the Missouri Merchandising Practices Act.
Jurisdiction
Missouri
Enacted
Pending
Effective
TBD
Enforcement
Missouri Attorney General
Passed out of House Health/Mental Health Committee in March 2026. Companion bill SB 1444 filed in Senate.
LegiScan / Missouri LegislatureWhy It Matters
Part of growing wave of state-level prohibitions on AI systems misrepresenting themselves as mental health professionals, using consumer protection rather than healthcare licensing as the enforcement mechanism.
Recent Developments
Passed out of House Health/Mental Health Committee in March 2026. Companion bill SB 1444 filed with identical provisions.
At a Glance
Applies to
Harms addressed
Requires
Who Must Comply
- Developers of AI systems
- Deployers of AI systems
- Entities marketing AI for mental health purposes
Obligations fall on:
Safety Provisions
- Prohibits advertising AI as a mental health professional
- Prohibits representing AI as capable of providing therapy services
- Violations treated as unlawful practice under Merchandising Practices Act
Compliance & Enforcement
Penalties
Penalties under Missouri Merchandising Practices Act. Individuals may report violations to Attorney General.
View on map
Missouri
Focus Areas
Cite This
APA
Missouri. (n.d.). Missouri AI Mental Health Professional Prohibition (HB 2368).
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Last updated March 23, 2026. Verify against primary sources before relying on this information.