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EU AI Act

Regulation (EU) 2024/1689 (Artificial Intelligence Act)

World's first comprehensive risk-based regulatory framework for AI systems. Classifies AI by risk level with escalating requirements from prohibited practices to high-risk obligations.

Jurisdiction

European Union

EU

Enacted

Jul 12, 2024

Effective

Aug 1, 2024

Enforcement

AI Office (European Commission) + national authorities

Phased implementation through 2027

Who Must Comply

This law applies to:

  • AI system providers
  • Deployers
  • Importers/distributors of in-scope AI

Who bears obligations:

This regulation places direct obligations on deployers (organizations using AI systems).

Safety Provisions

  • Prohibited: AI exploiting vulnerabilities (age, disability) causing psychological harm
  • Prohibited: Social scoring, predictive policing based on profiling, emotion recognition in schools/workplaces
  • High-risk systems require: risk management, data governance, human oversight, transparency
  • Conformity assessments before market placement
  • Post-market monitoring and incident reporting

Compliance Timeline

Feb 2, 2025

Prohibited AI practices enforceable; AI literacy obligations

Aug 2, 2025

GPAI model obligations; Member States designate authorities

Aug 2, 2026

Full high-risk AI system requirements

Aug 2, 2027

Extended deadline for AI in regulated products

Enforcement

Enforced by

AI Office (European Commission) + national authorities

Penalties

€35M or 7% revenue (whichever higher)

Max fine: €35,000,000
Revenue %: 7%

€35M or 7% global turnover (prohibited practices); €15M or 3% (high-risk non-compliance)

Quick Facts

Binding
Yes
Mental Health Focus
Yes
Child Safety Focus
Yes
Algorithmic Scope
Yes

Why It Matters

Article 5(1)(b) prohibits AI that exploits vulnerabilities (including age) to distort behavior causing significant harm. Sets global precedent for risk-based AI regulation.

Recent Developments

Code of Practice on AI-Generated Content (Article 50): First draft published Dec 17, 2025; stakeholder feedback deadline Jan 23, 2026; second draft expected mid-March 2026; final expected June 2026. Covers Article 50(2), (4), (5) obligations for providers and deployers. Voluntary but likely de facto compliance standard. AI Regulatory Sandboxes: Commission consultation launched Dec 2, 2025; each Member State must establish at least one by Aug 2, 2026. EU AI Office investigation into Meta WhatsApp Business APIs (Jan 2026) for allegedly restricting rival AI providers.

What You Need to Comply

You need: continuous monitoring systems that can identify when your AI causes psychological harm; documented risk management processes; ability to demonstrate harm prevention measures to regulators

NOPE can help

Cite This

APA

European Union. (2024). Regulation (EU) 2024/1689 (Artificial Intelligence Act). Retrieved from https://nope.net/regs/eu-ai-act

BibTeX

@misc{eu_ai_act,
  title = {Regulation (EU) 2024/1689 (Artificial Intelligence Act)},
  author = {European Union},
  year = {2024},
  url = {https://nope.net/regs/eu-ai-act}
}

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