Dukaan CEO said the e-commerce startup laid off 90% of its support staff because of its AI chatbot; at the time of the 2022 cuts he cited a business shift
In September 2022 Suumit Shah, founder and chief executive of the e-commerce software startup Dukaan, tweeted that the company had let go of 23 employees that week, explaining that after it shifted its focus from small shops to enterprise and direct-to-consumer brands there was little role for live chat or call support and that it had automated a lot of things, as VCCircle reported. On 10 July 2023 he tweeted that Dukaan had to lay off 90% of its support team because of its AI chatbot, calling the decision tough but necessary, and said the in-house AI assistant had cut response and resolution times and support costs by about 85%. He told CNN that the 23 layoffs were made in September. When asked online what had happened to the dismissed staff, he said he would describe their assistance on LinkedIn. No dismissed employee's account was found, and whether the chatbot was in use when the 2022 cuts were made is not established.
AI involvement reported · Causal attribution alleged · 4 sources · Added 26/10/2026