Consumer Protection WA says a YouTube investment-scam advert used an AI deepfake of Premier Roger Cook; he said he was very distressed by it
In early November 2025 a pop-up advertisement on YouTube used the likeness and voice of Western Australia's Premier, Roger Cook, to promote an investment it claimed the government endorsed, requiring a $400 contribution. Consumer Protection WA, told of the advert by a member of the public on Friday 7 November, warned that it was a deepfake investment scam created using artificial intelligence, said it was investigating and asked the domain host to remove the scam website. Its commissioner told ABC News that, watched slowly, the lips do not move in time with the words and the hands look unusual. The Premier said on 8 November that he was very distressed to see his image used in this way and called the scam very scary and disgusting. No person who paid money after seeing the advert is described.
AI involvement reported · Causal attribution supported · 3 sources, 2 underlying accounts · Added 02/11/2026