Three MAC make-up artists say an algorithm-marked HireVue video interview led to their redundancy; Estée Lauder settled their claims
City AM and Cosmetics Business reported in March 2022, relaying the BBC Three documentary Computer Says No and the Times, that three make-up artists at MAC, an Estée Lauder Companies brand, lost their jobs in a 2020 redundancy process after being told to reapply for their roles through a video interview run by HireVue and marked by an algorithm. City AM reports that they were made redundant partly as a result of the automated judgement. The women said no one could explain how they had been scored, and one said nobody watched the video. Estée Lauder settled their claims out of court; the amount was not disclosed. The company says staff were told in advance about the HireVue skills assessment, that the process was used in tandem with human decision-making, that facial recognition made up about 0.25% of the overall assessment and performance data and qualitative feedback most of it, and that any suggestion facial recognition played a decisive role is false. HireVue said its video-analysis component had been discontinued about two years earlier. How much the HireVue score weighed in each decision is not reported.
AI involvement reported · Causal attribution disputed · 2 sources, 1 underlying account · Added 22/10/2026