Weldborough, Tasmania: AI-written tour-website article invented hot springs; publican says travellers, including a group of 24 drivers, detoured to find them
An AI-generated article on the Tasmania Tours booking website described "Weldborough Hot Springs", a "secluded forest retreat" with pools "rich in therapeutic minerals", as one of the best hot-spring experiences in Tasmania. No such springs exist: the Weld River that runs through Weldborough, a small town in north-east Tasmania, is cold. ABC News reported on 22 January 2026 that travellers who read the article had been turning up at the town's pub, the Weldborough Hotel, to ask for directions, and the publican said she was receiving daily calls and visits and that a group of 24 drivers on a trip from the mainland had taken a detour two days earlier to find the springs. ABC News reported that the article was posted in July 2025, and The Independent, citing ABC News and CNN, reported that inquiries began with a few calls in September 2025. The operator, Australian Tours and Cruises, said its outsourced AI content had "completely messed up", that some posts had gone live by mistake, and that all AI-generated blog posts had been taken down. The reports describe the travellers only as a group; no individual traveller is interviewed, and the AI tool is not named.
AI involvement reported · Causal attribution alleged · 2 sources, 1 underlying account · Added 10/10/2026