Bobo Design Studio owner says Amazon's Buy for Me agent placed unwanted orders through her store without opt-in, forcing cancellations and refunds
The owner of Bobo Design Studio, a stationery brand that sells through its own Shopify store and has avoided Amazon, told Modern Retail that in late December 2025 she noticed a series of unusual orders from an @buyforme.amazon email address and discovered that her catalogue was listed for sale on Amazon through the Buy for Me feature, which she says she never opted into. Amazon's announcement says Buy for Me uses agentic AI to complete purchases on a brand's website on a customer's behalf. She said several orders were for products that were out of stock or no longer existed on her website, and that she cancelled several of those purchases and issued refunds. She contacted Amazon to opt out; Amazon says businesses can opt out by email and are removed promptly, and said it had received positive feedback on the programme. One listing showed a wrong stock image; Amazon says it does not generate AI images of a brand's products and the image's origin is unknown.
AI involvement supported · Causal attribution alleged · 2 sources · Added 30/09/2026