Guanajuato, Mexico: León announcer Diego Carreto says a state-distributed Vendimias Guanajuato tourism ad used an AI clone of his voice that he never recorded or was paid for; the state tourism secretariat asks the producing agency to explain
On 25 September 2026 Diego Carreto, a 26-year-old commercial announcer from León, Guanajuato, published a video saying that a promotional spot for Vendimias Guanajuato 2026, produced by a private agency and distributed by the state Secretaría de Turismo e Identidad, used his voice although he never recorded it, never worked with the agency and was never contacted. He showed segments of the spot and repeated the same lines himself. He believes his public voice demo was fed into a generative-AI system, and asked for removal of all material with his voice, payment for its use, legal action against those responsible and deletion of his biometric data. He says the spot ran nationally, and within Guanajuato on radio, on state government social media and on the Visit México platform. The secretariat said it rejects any unauthorised use of a person's voice or image, including with AI tools, and asked the producing company to clarify what happened. AI use has not been confirmed.
AI involvement suspected · Causal attribution alleged · 4 sources, 2 underlying accounts · Added 29/09/2026