Rio Grande do Sul police say gang used deepfake video of Gisele Bündchen to sell a free skincare kit; Porto Alegre woman who paid the fee got nothing
A woman in Porto Alegre, Brazil, saw an online video in which the model Gisele Bündchen appeared to promote a free skincare kit, paid the R$44.57 shipping fee and received nothing. Her police report, registered on 4 August 2024, led the Rio Grande do Sul Civil Police to Operation Modo Selva. On 1 October 2025 police executed 26 court orders in five states against a group they say used deepfake videos of celebrities, including Gisele Bündchen and several TV presenters, in fake product promotions; four people had been arrested by the time of the reports. The investigating delegate said the criminals had created a deepfake of the model's image and voice. Police say the scheme moved at least R$20 million, and assets worth up to R$210 million were frozen. The model thanked police for finding criminals who use artificial intelligence for online scams. No charge or trial outcome has been reported since.
AI involvement reported · Causal attribution supported · 3 sources, 2 underlying accounts · Added 27/10/2026