Toronto: BMW dealership revoked a buy-back offer its undisclosed AI chatbot had texted a customer, then reinstated it after CBC asked
CBC News reported in June 2026 that a Toronto man selling his car back to the BMW Toronto dealership negotiated by text with 'Quinn', who made a firm buy-back offer of $27,162.79 and proposed a meeting to complete the deal. A sales consultant then phoned to say Quinn was an AI chatbot that had made the offer in error and that the real offer would be at best $20,000. The man says he was shocked and devastated and felt embarrassed and angry that he had been negotiating with a bot without knowing it. The dealership's sales manager said the bot misread the amount the customer owed as the buy-back price after a staff miscommunication; after CBC contacted it, the dealership reinstated the original offer, which the man accepted.
AI involvement reported · Causal attribution supported · 1 source · Added 22/10/2026