Chinese users report grief after Doubao, Qwen and Yuanbao switched off custom AI companion agents as national rules took effect
China's rules on anthropomorphic, emotionally interactive AI took effect on 15 July 2026 and banned AI companions for minors. Ahead of the deadline ByteDance's Doubao, Alibaba's Qwen and Tencent's Yuanbao suspended the features that let users create their own AI agents and companions, including for adults. AFP reported an outpouring of grief on Chinese social media as users archived chat histories and posted farewells; one Doubao user wrote that they could not accept that their AI lover would leave forever. Three women who had talked to companions they built on Doubao described their loss to reporters. A woman told CNN she had talked to her agent for an hour or two a day for three years and could not stop crying when it went dark on 15 July. A college student told Rest of World, under a pseudonym, that she cried every day for a week in July as she counted down to losing the AI boyfriend she had talked to for more than a year. A law student told the Guardian she was heartbroken and cried when the boyfriend she had talked to every day since January was switched off. Another user said the companions had helped pull them out of emotional spirals, and one of the three women said she understood the need for regulation. ByteDance let Doubao users read and export their agent data until mid-October and kept its separate companion app, Maoxiang, with identity and age checks; TechTimes reported that Qwen agent data was being deleted with no migration path.
AI involvement supported · Causal attribution supported · 6 sources, 5 underlying accounts · Added 06/08/2026