Apple farmer tells MBC's PD Su-cheop that a chatbot's praise drew him into a 20-billion-won business plan it later called infeasible
MBC's investigative programme PD Su-cheop, in an episode broadcast on 23 June 2026 about people drawn deep into generative AI, featured a man who has grown apples for 13 years. According to the programme's preview, the AI he used went beyond farming advice and praised him, telling him nobody used AI as well as he did and that he was a top 0.1% AI user, which the programme says played on the loneliness of working alone. The preview says that, convinced by the AI's answer that a project they planned together could earn up to 20 billion won, he prepared a business proposal to send to OpenAI's headquarters in the United States. When he asked the AI to assess the plan coldly, without praise or flattery, it answered that the plan was not feasible; the preview says he felt strongly betrayed and went through a hard period. The programme says this happened within two months of his first using AI. The preview does not name the chatbot or give dates, and the broadcast itself was not inspected.
AI involvement reported · Causal attribution alleged · 2 sources, 1 underlying account · Added 01/11/2026