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Low reported severity Media Coverage

Padre Diego Jaramillo of El Minuto de Dios says in February 2026 that videos, described by his organisation as made with AI and with a voice that is not his, falsely show him selling collagen and health products

On 23 February 2026 the Minuto de Dios organisation issued a public alert that ads circulating on social networks used the name, image and AI-manipulated videos of its president, the priest Diego Jaramillo Cuartas, with a voice that is not his, to make it appear that he recommended or sold health formulas. In a video published on the organisation's channels, Jaramillo said his image was being used as if he were a collagen seller and that this was totally false. The organisation called the ads deceptive advertising and said it was seeking their removal and reporting the facts to the authorities. No report says whether anyone bought the products.

AI system
Unidentified video tool
Occurred
Feb 2026
Reported
23 February 2026
Event location
Unknown
What the AI did
Depicted or impersonated the person
Reported harm
Reputational Harm
Whose AI use
Someone else’s AI use
Setting
Health · Work
Evidence
AI involvement reported · Causal attribution supported · 4 sources, 1 underlying account
4 claims: 4 reported. 5 open questions
People reported harmed
At least 1 person

AI system as recorded: Ads using videos of the priest that El Minuto de Dios describes as manipulated with artificial intelligence and paired with a voice that is not his; Semana reports that spokespeople cited lip-sync and voice-cloning tools; the tool and operators are not identified

What Happened

UNIMINUTO Radio, the organisation's radio service, reported on 23 February 2026 that a public alert had been issued about ads on several digital platforms that used the name, image and AI-manipulated videos of Jaramillo, with a voice that does not correspond to his, to simulate that he recommended or sold 'hidden' formulas for various ailments. The organisation said he does not sell or recommend any health products, that such ads mislead consumers and exploit the community's trust, and that it was already acting to demand removal of the content and to bring the facts to the authorities. Infobae (24 February 2026) quotes the organisation's Instagram post saying a fake video created with artificial intelligence was circulating, and Jaramillo's own video: 'Están usando mi imagen como si fuera yo un vendedor de colágeno. Eso es totalmente falso.' He added that he had been told his image was being used, perhaps with artificial intelligence or some transformations, and that he has nothing to do with any collagen producer or distributor. Semana (24 February 2026) reports that spokespeople said lip-sync and voice-cloning tools were used and that the videos pressed people to buy because the products would 'soon be removed'. In an interview with Noticias Caracol (25 February 2026), Jaramillo said colleagues at the organisation told him about the ads and recorded his denial, and that he thought the advertisers were exploiting his age.

Reported harm

Ads showed the priest apparently recommending and selling health products he has nothing to do with, and he had to deny it publicly (his video statement and the Minuto de Dios alert, relayed by UNIMINUTO Radio, Infobae and Noticias Caracol).

Outcome

Unknown

The organisation published an alert and a video statement by Jaramillo on 23 February 2026 and said it was seeking removal of the content and reporting the facts to the authorities (UNIMINUTO Radio). Infobae, Semana and Noticias Caracol reported it on 24 and 25 February 2026. No takedown result, complaint outcome or consumer loss is reported.

What remains unknown

  • How widely the ads were seen, and whether they ran on platforms beyond those Semana names (Facebook and Instagram).
  • Whether anyone bought the products or lost money.
  • Whether the content was removed and what the authorities did.
  • Which tool was used and who made the ads.
  • When the ads first appeared; the alert of 23 February 2026 describes them as already circulating.

What the evidence supports

AI involvement: reported. The organisation's alert describes a fake video created with artificial intelligence (Instagram post quoted by Infobae) and videos manipulated with AI with a voice that is not his (UNIMINUTO Radio, which also uses 'presuntamente'). Jaramillo himself said 'tal vez con inteligencia artificial'. Semana reports spokespeople citing lip-sync and voice cloning. The videos were not inspected and no tool is named. They depicted and voiced him (depicted_or_impersonated).

4 claims: 4 reported. What the statuses mean

Reported In an alert of 23 February 2026, the Minuto de Dios organisation said ads on digital platforms were using Jaramillo's name, image and videos manipulated with artificial intelligence, with a voice that is not his, to simulate that he recommended or sold health formulas, and said he does not sell or recommend any health products.

Causal attribution. The organisation's description; the videos were not inspected.

  • uniminutoradio.com.co(opens in new tab) supports · Spanish
    'Según la advertencia, en distintas plataformas digitales se han difundido anuncios que emplean el nombre, la imagen y videos manipulados con inteligencia artificial del sacerdote, acompañados de una voz que no corresponde a la suya.'; 'En estos contenidos se simula que el padre Jaramillo recomienda o vende fórmulas “ocultas” para tratar diversas afecciones'; 'no vende, no recomienda ni tiene vínculo alguno con ninguna marca de productos ni fórmulas para mejorar la salud'
  • infobae.com(opens in new tab) supports · Spanish
    'Está circulando un video falso creado con inteligencia artificial en el que se utiliza la imagen del nuestro padre Diego Jaramillo Cuartas cjm, para promocionar productos para la salud'
Reported In a video statement, Jaramillo said his image was being used as if he were a collagen seller, that this was totally false, that he had been told it was being done perhaps with artificial intelligence, and that he has nothing to do with any collagen producer or distributor.

Causal attribution. His own public statement.

  • infobae.com(opens in new tab) supports · Spanish
    'Están usando mi imagen como si fuera yo un vendedor de colágeno. Eso es totalmente falso.'; 'No tengo absolutamente nada que ver con ninguna firma productora o distribuidora de colágeno'
  • noticiascaracol.com(opens in new tab) supports · Spanish
    'Me han informado que han estado usando mi imagen, y tal vez con inteligencia artificial, o haciendo algunas transformaciones.'
Reported The organisation said such ads mislead consumers and exploit the community's trust, and that it was acting to demand removal of the content and to bring the facts to the authorities.

Causal attribution. The organisation's statement.

  • uniminutoradio.com.co(opens in new tab) supports · Spanish
    'induce al error a los consumidores y se aprovecha de la confianza y la buena fe de la comunidad'; 'La institución informó que ya adelanta gestiones para exigir el retiro de estos contenidos y poner los hechos en conocimiento de las autoridades'
Reported According to Semana, spokespeople for the organisation said the makers used lip-sync and voice-cloning tools to make the deception credible.

Causal attribution. Spokespeople's account as reported by Semana.

  • semana.com(opens in new tab) supports · Spanish
    'los delincuentes utilizan herramientas de sincronización labial y clonación de voz para otorgar veracidad al engaño'

Sources

4 sources inspected, from 1 underlying account. Sources that repeat one account do not corroborate each other.

How the sources were read, and where the events happened

Read live in Spanish on 2026-10-02 (UNIMINUTO Radio, 23 February 2026). The radio network of UNIMINUTO, part of the Minuto de Dios organisation (page footer), relaying the organisation's alert in the third person. Researcher translation. Applies to s1.

Read live in Spanish on 2026-10-02 (Infobae, 24 February 2026); quotes the organisation's Instagram post and his video statement. Researcher translation. Applies to s2.

Read live in Spanish on 2026-10-02 (Noticias Caracol, 25 February 2026); interview with Jaramillo plus his video statement, the same account of his own case. Researcher translation. Applies to s3.

Read live in Spanish on 2026-10-02 (Semana, 24 February 2026); relays the organisation's statement and spokespeople. Researcher translation. Applies to s4.

Event countries: Unknown. Affected-person countries: Colombia. Court countries: Unknown.

Infobae says he presents El Minuto de Dios on Colombian national television before the evening news, and Semana calls it the oldest television programme in Colombia, so his country is recorded as Colombia. The sources say the ads ran on digital platforms and social networks (Semana: mainly Facebook and Instagram) and give no place where they were shown, so no event country is recorded.

Reviewed for publication 2026-10-02: Published as a core case (depicted_or_impersonated), consistent with the Tietjen health-ad row: ads described by his organisation as AI-manipulated showed the priest apparently selling health products, and he denied it publicly. He is a public figure speaking about his own case and is named as all sources do. One underlying account (the organisation's alert and his statements) read across four outlets; all claims stay reported.

People described

Diego Jaramillo Cuartas, 93-year-old priest, president of the Minuto de Dios organisation and long-time presenter of the television programme El Minuto de Dios (public figure speaking publicly about his own case)

People reported harmed in this case

At least 1 person

0 AI participants · 1 other person harmed

One person, Diego Jaramillo Cuartas (UNIMINUTO Radio; Infobae; Noticias Caracol). The organisation says it is acting to 'evitar que más personas sean engañadas' (UNIMINUTO Radio), and Semana writes of preventing 'nuevas víctimas'. These imply possible further victims but report none, and no buyer or loss is reported. Viewers are not counted. Documented minimum 1.

Counted once within this case. The same person may appear in other cases. This count does not establish AI causation.

Cite this case

Compiled per our published methodology: verification statuses, sourcing standards, and corrections process.

APA

NOPE. (2026). Padre Diego Jaramillo of El Minuto de Dios says in February 2026 that videos, described by his organisation as made with AI and with a voice that is not his, falsely show him selling collagen and health products. AI incidents. https://nope.net/incidents/2026-padre-diego-jaramillo-minuto-de-dios-ai-manipulated-videos-advertise-health-products

BibTeX

@misc{2026_padre_diego_jaramillo_minuto_de_dios_ai_manipulated_videos_advertise_health_products,
  title = {Padre Diego Jaramillo of El Minuto de Dios says in February 2026 that videos, described by his organisation as made with AI and with a voice that is not his, falsely show him selling collagen and health products},
  author = {NOPE},
  year = {2026},
  howpublished = {AI incidents},
  url = {https://nope.net/incidents/2026-padre-diego-jaramillo-minuto-de-dios-ai-manipulated-videos-advertise-health-products}
}

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