NO FAKES Act
NO FAKES Act of 2025 (Nurture Originals, Foster Art, and Keep Entertainment Safe Act) (H.R.2794 / S.1367)
Creates federal intellectual property protection for individuals' voice and visual likeness against unauthorized AI-generated digital replicas. Holds companies liable for producing, hosting, or sharing non-consensual digital replicas.
Jurisdiction
United States
Enacted
Pending
Effective
TBD
Enforcement
Federal courts
Introduced April 9, 2025. Both House (H.R.2794) and Senate (S.1367) versions referred to Judiciary Committees. No committee vote as of March 2026.
Congress.govWhy It Matters
Would establish the first federal framework for protecting individuals from unauthorized AI-generated digital replicas of their voice and likeness, complementing the DEFIANCE Act's focus on non-consensual intimate imagery.
Recent Developments
Reintroduced April 2025 with bipartisan support from Senators Klobuchar, Coons, Blackburn, and Tillis. Revised version expanded to 39 pages with notice-and-takedown provisions. Strong industry support (SAG-AFTRA, RIAA). EFF criticism of censorship infrastructure requirements.
At a Glance
Applies to
Harms addressed
Requires
Who Must Comply
- AI system developers creating digital replicas
- Platforms hosting AI-generated content
- Entities distributing AI-generated replicas
Obligations fall on:
Safety Provisions
- Federal right protecting voice and visual likeness from unauthorized AI replication
- Liability for producing unauthorized digital replicas
- Liability for hosting or sharing unauthorized digital replicas
- Notice-and-takedown requirements for platforms
Compliance & Enforcement
Penalties
Civil liability for damages
Private Right of Action
Individuals can sue directly without waiting for regulatory action.
View on map
United States
Focus Areas
Cite This
APA
United States. (n.d.). NO FAKES Act of 2025 (Nurture Originals, Foster Art, and Keep Entertainment Safe Act) (H.R.2794 / S.1367).
Related Regulations
TAKE IT DOWN Act
First federal law addressing AI-generated intimate imagery. Criminalizes publication of nonconsensual intimate imagery (NCII) including AI "digital forgeries." Creates 48-hour takedown obligation for platforms.
FTC AI Accuracy Policy Statement
Proposed FTC enforcement policy stating that steering AI system outputs toward undisclosed objectives, contrary to users' reasonable expectations of accuracy and objectivity, is likely a deceptive practice under Section 5 of the FTC Act - including where the steering is done to comply with state AI laws.
HI Deepfake Civil Remedy Act
Creates a civil cause of action allowing individuals to sue over realistic digital imitations (deepfakes) depicting them without consent, with statutory damages available.
EU PLD
Modernized product liability framework explicitly covering AI systems and software as products. Shifts burden of proof in complex AI cases, allows disclosure orders for technical documentation, and addresses liability for AI-caused harm including through software updates.
Singapore OSRA
Creates a dedicated Online Safety Commission (OSC) with powers to order takedowns and disable access, establishes statutory torts providing victims of online harms with direct civil remedies against platforms and perpetrators.
EU Digital Omnibus (AI)
Amendments to the EU AI Act (Regulation (EU) 2026/1744, in force July 27, 2026) that delay high-risk AI system obligations by up to 16 months, make compliance timing conditional on availability of harmonised standards and support tools, and add a new Article 5 prohibition on AI systems for generating non-consensual intimate imagery (nudification tools) and CSAM.
Last updated March 23, 2026. Verify against primary sources before relying on this information.