In Effect Guidance AI Safety Context Relevance

ASEAN AI Guide

ASEAN Guide on AI Governance and Ethics (with Generative AI Expansion)

Regional AI governance framework for 10 ASEAN member states. Non-binding guide promoting transparency, fairness, security, and human-centricity. January 2025 expansion addresses six GenAI-specific risks including deepfakes, misinformation, and vulnerable population harms.

Jurisdiction

ASEAN

Enacted

Feb 1, 2024

Effective

Feb 1, 2024

Enforcement

Not specified

Base guide released Feb 2024 at 4th ADGMIN; GenAI expansion Jan 2025 at 5th ADGMIN. Voluntary framework, not legally binding.

What It Requires

Transparency

Must disclose AI nature, data practices, or algorithmic decisions

Who Must Comply

This law applies to:

• Organizations designing, developing, or deploying AI in ASEAN member states
• Voluntary adoption - not legally binding

Who bears obligations:

Developer Deployer

This regulation places direct obligations on deployers (organizations using AI systems).

Safety Provisions

• Core principles: transparency, fairness, security, reliability, privacy, accountability, human-centricity
• GenAI risk areas: mistakes/anthropomorphism, factual inaccuracy/disinformation, deepfakes/impersonation/fraud, IP infringement, privacy/confidentiality, embedded biases
• Nine policy recommendations: accountability, trusted development, incident reporting, testing/assurance, security, content provenance, safety R&D, AI for public good
• Guidance on vulnerable population protections
• Content provenance markers to trace AI-generated content origin

Primary Source

ASEAN (opens in new tab)

https://asean.org/book/asean-guide-on-ai-governance-and-ethics/

Quick Facts

Binding: No
Mental Health Focus: Yes
Child Safety Focus: Yes
Algorithmic Scope: Yes

Why It Matters

Regional framework covering 700M+ population across 10 countries. GenAI expansion specifically addresses anthropomorphism risks and vulnerable population protections - directly relevant to AI companion safety.

Recent Developments

January 2025 GenAI expansion launched at 5th ASEAN Digital Ministers' Meeting. Malaysia (ASEAN Chair 2025) championing ASEAN AI Safety Network (ASEAN AI Safe) for AI safety research.

Cite This

APA

ASEAN. (2024). ASEAN Guide on AI Governance and Ethics (with Generative AI Expansion). Retrieved from https://nope.net/regs/asean-ai-guide

BibTeX

@misc{asean_ai_guide,
  title = {ASEAN Guide on AI Governance and Ethics (with Generative AI Expansion)},
  author = {ASEAN},
  year = {2024},
  url = {https://nope.net/regs/asean-ai-guide}
}

Related Regulations

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In Effect PK • AI Safety

Pakistan AI Policy

Pakistan's national AI roadmap establishing six strategic pillars: AI Innovation Ecosystem, Awareness and Readiness, Research and Development, Infrastructure, Governance, and International Cooperation. Creates National AI Fund (NAIF), Centres of Excellence in 7 cities, and targets training 200,000 individuals annually.

In Effect RU • AI Safety