ASEAN AI Guide
ASEAN Guide on AI Governance and Ethics (with Generative AI Expansion)
Regional AI governance framework for 10 ASEAN member states. Non-binding guide promoting transparency, fairness, security, and human-centricity. January 2025 expansion addresses six GenAI-specific risks including deepfakes, misinformation, and vulnerable population harms.
Jurisdiction
ASEAN
Enacted
Feb 1, 2024
Effective
Feb 1, 2024
Enforcement
TBD
Base guide released Feb 2024 at 4th ADGMIN; GenAI expansion Jan 2025 at 5th ADGMIN. Voluntary framework, not legally binding.
ASEANWhy It Matters
Regional framework covering 700M+ population across 10 countries. GenAI expansion specifically addresses anthropomorphism risks and vulnerable population protections - directly relevant to AI companion safety.
Recent Developments
January 2025 GenAI expansion launched at 5th ASEAN Digital Ministers' Meeting. Malaysia (ASEAN Chair 2025) championing ASEAN AI Safety Network (ASEAN AI Safe) for AI safety research.
At a Glance
Harms addressed
Requires
Who Must Comply
- Organizations designing, developing, or deploying AI in ASEAN member states
- Voluntary adoption - not legally binding
Obligations fall on:
Safety Provisions
- Core principles: transparency, fairness, security, reliability, privacy, accountability, human-centricity
- GenAI risk areas: mistakes/anthropomorphism, factual inaccuracy/disinformation, deepfakes/impersonation/fraud, IP infringement, privacy/confidentiality, embedded biases
- Nine policy recommendations: accountability, trusted development, incident reporting, testing/assurance, security, content provenance, safety R&D, AI for public good
- Guidance on vulnerable population protections
- Content provenance markers to trace AI-generated content origin
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ASEAN
Focus Areas
Cite This
APA
ASEAN. (2024). ASEAN Guide on AI Governance and Ethics (with Generative AI Expansion).
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Last updated January 22, 2026. Verify against primary sources before relying on this information.