{"meta":{"exportedAt":"2026-10-01T08:16:36.286Z","formatVersion":2,"selection":{"q":"montreal","system":"","harm":"","context":"","country":"","role":"","relation":"core","evidence":"","year":"","response":"","severity":"","verification":"","view":"incidents","sort":"added"},"totalIncidents":1,"coverage":{"cases":1,"countries":0,"languages":1,"unknownLocation":1,"locationPending":0,"unknownLanguage":0,"unknownDate":1,"lawsuits":0,"regulatory":0,"minors":0,"coreRelations":1,"contextualRelations":0,"mixedRelations":0,"unknownRelations":0,"relationPending":0,"relationUnknown":0},"countingNote":"Distinct public cases in this selection. People counts apply within individual cases only; cross-case person overlap has not been resolved. No population incidence estimate.","affectedCountNote":"Interpret person counts with affectedCountStatus and the reported effects. Unquantified zeros are placeholders, not a measured zero.","source":"AI incidents","publisher":"NOPE","url":"https://nope.net/incidents","license":"CC BY 4.0"},"incidents":[{"id":"2025-montreal-icu-chief-francois-marquis-ai-deepfake-ads-scam-victim-icu","caseFacts":{"claims":[{"id":"c1","status":"reported","evidence":[{"locator":"'he said there has been a proliferation of artificial intelligence (AI) generated deepfakes on people’s social media feeds.'; 'It’s all people calling me and telling me there’s some deepfakes, you know, running around.'; 'he’s talking about joint pain and selling supplements. But more seriously, he said he’s seen videos where he is peddling cures for cancer and anti-pharmaceutical propaganda.'","relation":"supports","source_id":"s1"},{"locator":"'Marquis said he was in disbelief when he first learned his image was being used in a deepfake video.'; 'He received phone calls from people saying \"you're all over Facebook,\"'","relation":"supports","source_id":"s2"},{"locator":"'said he's heard from multiple patients and colleagues that videos featuring his likeness — all selling a range of pills or products — keep popping up on Facebook.'; 'referring to the latest AI-generated ad.'","relation":"supports","source_id":"s3"}],"assertion":"Dr. François Marquis, chief of intensive care at Montreal's Maisonneuve-Rosemont Hospital, says AI-generated deepfake videos using his likeness have circulated on Facebook since at least August 2025, selling joint supplements, pills and cancer cures and spreading anti-pharmaceutical claims; he learns of them from people who call him because he is not on social media.","causal_attribution":"The doctor's own account in three interviews (CBC 2025, CTV and CBC 2026); no inspected source reproduces or analyses a video."},{"id":"c2","status":"reported","evidence":[{"locator":"'This poor man actually ended up, you know, barging in the ICU and he wanted his money back because he never received the drugs,'","relation":"supports","source_id":"s1"},{"locator":"'after a person who was taken for a few hundred dollars in an online scam showed up at the hospital demanding his money back.'","relation":"supports","source_id":"s2"},{"locator":"'Marquis recalled a victim of one deepfake scam who came looking for him in the ICU, wanting his money back for pills that were never delivered.'; 'that person invested hundreds of dollars in those pills and never received anything,'","relation":"supports","source_id":"s3"}],"assertion":"A person who paid hundreds of dollars for pills advertised in one of the deepfakes, and never received them, came to the hospital and into the ICU demanding his money back from Dr. Marquis.","causal_attribution":"Recounted by Dr. Marquis in each interview; the person is not identified and did not speak to the outlets. The three accounts appear to describe the same visit, but no source confirms that."},{"id":"c3","status":"reported","evidence":[{"locator":"'has reported the deepfakes to Quebec’s College of Physicians and Montreal police, but he said there is little else he can do to make these videos stop, except speaking out about them.'","relation":"supports","source_id":"s1"},{"locator":"'he routinely struggles to get deepfake videos taken down before new ones pop back up — even though he's flagged them to social media platforms, Quebec's medical college and the police.'","relation":"supports","source_id":"s3"},{"locator":"'Basically I was told that there's nothing they can really do,'","relation":"supports","source_id":"s3"}],"assertion":"Dr. Marquis has reported the deepfakes to the Collège des médecins du Québec, Montreal police and social media platforms, but says new videos keep appearing and there is little he can do to stop them.","causal_attribution":"The doctor's account; he says he was told 'there's nothing they can really do', and no statement from the platforms, police or the college is reported."},{"id":"c4","status":"reported","evidence":[{"locator":"'now it's about the security of the people in the hospital,'; 'The other problem is that some people will actually stop taking their usual medication to take this fake drug,'","relation":"supports","source_id":"s2"}],"assertion":"He says the visit by the scam victim raised a security concern for people in the hospital, and that some people may stop their usual medication for fake drugs.","causal_attribution":"The doctor's stated concern; no patient who stopped treatment because of these videos is described."}],"effects":[{"label":"his face and voice used in AI-generated deepfake ads selling supplements, cancer cures and anti-pharmaceutical claims on Facebook","claim_id":"c1","direction":"negative"},{"label":"a person who paid hundreds of dollars for pills advertised in one of the deepfakes never received them and came to the ICU demanding his money back","claim_id":"c2","direction":"negative"},{"label":"reports to the medical college, police and platforms have not stopped the videos","claim_id":"c3","direction":"negative"}],"sources":[{"id":"s1","url":"https://www.ctvnews.ca/montreal/article/deepfakes-of-well-known-montreal-doctor-raising-alarm/","kind":"news_report","access":"read","language":"en","translation_note":"Read on 2026-10-01 from the live CTV News page (18 September 2026); article text from the page JSON-LD articleBody. Interview with Dr. Marquis.","independence_group":"marquis-own-account"},{"id":"s2","url":"https://www.cbc.ca/news/canada/montreal/quebec-doctors-deepfake-scams-warning-1.7599117","kind":"news_report","access":"read","language":"en","translation_note":"Read on 2026-10-01 from the live CBC News page (1 August 2025, updated 4 August 2025). Interview with Dr. Marquis and another Quebec physician.","independence_group":"marquis-own-account"},{"id":"s3","url":"https://ca.news.yahoo.com/deepfake-doctors-peddling-bogus-cures-080000588.html","kind":"news_report","access":"read","language":"en","translation_note":"Read on 2026-10-01 from the Yahoo News Canada copy of a CBC News feature (18 September 2026). Interview with Dr. Marquis and other physicians.","independence_group":"marquis-own-account"}],"version":1,"ai_roles":["others_use"],"contexts":["health","work","finance"],"unknowns":["Who made and paid for the ads, which AI tool was used, and how many videos exist.","Whether the ICU visit described in 2025 and in 2026 is the same event, and how many people bought products from the ads.","Whether Meta removed any of the reported ads, and the outcome of the police and medical-college reports.","When the first deepfake appeared (before August 2025)."],"geography":{"basis":"Dr. Marquis is chief of intensive care at Maisonneuve-Rosemont Hospital in Montreal, where the scam victim confronted him (CTV, CBC). The ads circulate on Facebook and their origin is not stated, so the event country is left unknown.","court_countries":[],"event_countries":[],"affected_person_countries":["CA"]},"publication":{"basis":"Published as a core case (depicted_or_impersonated): a named Montreal ICU chief, a public figure speaking on record to CBC and CTV, says AI deepfake ads using his likeness have sold supplements and cures on Facebook since at least August 2025, and that a scam victim who paid hundreds of dollars for undelivered pills confronted him in the ICU. The account rests on his own interviews; the ads' makers are unknown. The scam victim is not identified.","reviewed_on":"2026-10-01"},"ai_involvement":{"basis":"Dr. Marquis describes the videos as AI-generated deepfakes using his likeness (CTV News 2026; CBC 2025 and 2026), and CBC calls the latest one an AI-generated ad. No inspected source names the tool, the advertiser or who made the videos, and the doctor says he is not on social media and learns of the videos from people who call him.","status":"reported"},"person_relations":["depicted_or_impersonated"]},"name":"Montreal: Dr. François Marquis, chief of intensive care at Maisonneuve-Rosemont Hospital, says AI deepfake ads using his face have sold supplements and cancer cures on Facebook since at least August 2025, and that a scam victim who paid hundreds of dollars for pills that never arrived came to the ICU demanding a refund","summary":"Dr. François Marquis, chief of intensive care at Maisonneuve-Rosemont Hospital in Montreal, told CBC News (August 2025) and CTV News and CBC News (September 2026) that AI-generated deepfake videos using his likeness keep appearing on Facebook, selling joint supplements, pills and cancer cures and spreading anti-pharmaceutical claims; the latest offers $1 million to dissatisfied customers. He is not on social media and learns of the videos from people who call him. He recounts that a person who paid hundreds of dollars for pills advertised in one of the videos, and never received them, came into the ICU demanding his money back, which he describes as a security problem for the hospital. He has reported the deepfakes to Quebec's College of Physicians, Montreal police and the platforms, but says new videos keep appearing. The makers of the ads are not identified.","incidentKind":"ongoing_experience","incidentDatePrecision":"unknown","exposurePattern":"repeated_interactions","reportedDate":"2025-08-01","aiSystem":"AI-generated deepfake video ads using Dr. Marquis's face and voice, circulated on Facebook (his account to CBC and CTV); no tool or advertiser is named","aiProduct":"Unidentified video tool","severity":"low","verificationStatus":"credible","harmCategories":[],"harmOutcomes":["reputational_harm","financial_loss"],"harmOutcomeSummary":"Dr. Marquis says AI deepfake ads falsely show him selling supplements and cures and spreading anti-pharmaceutical claims, and that one person lost hundreds of dollars on pills that never arrived and confronted him in the ICU (his account to CBC and CTV).","frameworkFacets":[],"causationStatus":"alleged","participantUsersAffectedMin":0,"otherPeopleHarmedMin":2,"affectedCountStatus":"documented_minimum","affectedCountEvidence":"Dr. Marquis, whose likeness is used, and one person who paid hundreds of dollars for undelivered pills and came to the ICU (counted once; the 2025 and 2026 accounts appear to describe the same visit). The doctor says other people lose money but gives no number. Documented minimum 2.","victimAgeRange":"adult","jurisdiction":"CA-QC","platformType":"other","outcomeType":"media_coverage","outcomeStatus":"ongoing","primarySourceUrl":"https://www.ctvnews.ca/montreal/article/deepfakes-of-well-known-montreal-doctor-raising-alarm/","primarySourceLabel":"CTV News, 18 September 2026: Deepfakes of well-known Montreal doctor raising alarm","firstPublishedAt":"2026-10-01T03:18:04.682437+00:00","updatedAt":"2026-10-01T03:18:04.682437+00:00","scopeVersion":"facts-v3","tags":["deepfake","doctor-impersonation","health-scam","facebook-ads","montreal","quebec","depicted-or-impersonated"]}]}