{"meta":{"exportedAt":"2026-11-02T08:09:33.843Z","formatVersion":2,"selection":{"q":"freelance-marketplace","system":"","harm":"","context":"","country":"","role":"","relation":"unknown","evidence":"","year":"2025","response":"","severity":"","verification":"","view":"incidents","sort":"added"},"totalIncidents":1,"coverage":{"cases":1,"countries":0,"languages":1,"unknownLocation":1,"locationPending":0,"unknownLanguage":0,"unknownDate":0,"lawsuits":0,"regulatory":0,"minors":0,"coreRelations":0,"contextualRelations":0,"mixedRelations":0,"unknownRelations":1,"relationPending":0,"relationUnknown":1},"countingNote":"Distinct public cases in this selection. People counts apply within individual cases only; cross-case person overlap has not been resolved. No population incidence estimate.","affectedCountNote":"Interpret person counts with affectedCountStatus and the reported effects. Unquantified zeros are placeholders, not a measured zero.","source":"AI incidents","publisher":"NOPE","url":"https://nope.net/incidents","license":"CC BY 4.0"},"incidents":[{"id":"2025-freelance-marketplace-fiverr-cuts-30-percent-of-staff-as-ceo-letter-says-it-will-become-an-ai-first-company","caseFacts":{"claims":[{"id":"c1","status":"reported","evidence":[{"locator":"'We are launching a transformation for Fiverr, to turn Fiverr into an AI-first company that's leaner, faster, with a modern AI-focused tech infrastructure, a smaller team, each with substantially greater productivity, and far fewer management layers,'","relation":"supports","source_id":"s1"},{"locator":"'Kaufman shared the letter with his staff on Sept. 15, announcing that the company is laying off 250 employees as part of a “painful reset” and a pursuit to become an “AI-first company.”'","relation":"supports","source_id":"s3"}],"assertion":"Fiverr's chief executive shared a letter with staff on 15 September 2025 announcing a painful reset to turn Fiverr into an AI-first company that is leaner and faster, with a modern AI-focused tech infrastructure, a smaller team and far fewer management layers.","causal_attribution":"The employer's own statement, quoted from one letter."},{"id":"c2","status":"reported","evidence":[{"locator":"'is laying off 30% of its workforce, a company spokesperson said on Monday, as the online services marketplace doubles down on artificial intelligence to automate systems and streamline operations.'; 'The cuts, which will affect 250 employees'; 'The company had 762 employees as of December last year.'","relation":"supports","source_id":"s1"},{"locator":"'is laying off 250 employees, or 30% of its workforce.'","relation":"supports","source_id":"s2"}],"assertion":"A company spokesperson said Fiverr was laying off 30% of its workforce as it doubled down on AI to automate systems and streamline operations; the cuts were reported to affect 250 employees, out of 762 at the end of 2024.","causal_attribution":"The company's statements and figures at the announcement; the link to AI is the employer's own framing."},{"id":"c3","status":"reported","evidence":[{"locator":"'Most of the 250 employees who will lose their jobs are based in Israel.'","relation":"supports","source_id":"s2"}],"assertion":"Most of the employees losing their jobs were based in Israel.","causal_attribution":"Reported by Globes."},{"id":"c4","status":"reported","evidence":[{"locator":"'While it isn't clear what kinds of jobs will be impacted'","relation":"supports","source_id":"s1"},{"locator":"'Kaufman added that the layoffs will not harm freelancers on the platform.'","relation":"supports","source_id":"s3"}],"assertion":"Reuters said it was not clear what kinds of jobs would be affected, and the CEO said the layoffs would not harm freelancers on the platform.","causal_attribution":"Recorded as limits on what the AI link establishes."}],"effects":[{"label":"Employees laid off in a restructuring the CEO tied to becoming an AI-first company","claim_id":"c2","direction":"negative"}],"sources":[{"id":"s1","url":"https://www.tradingview.com/news/reuters.com%2C2025%3Anewsml_L3N3V2156%3A0-online-marketplace-fiverr-to-lay-off-30-of-workforce-in-ai-push/","kind":"news_report","access":"read","language":"en","translation_note":"Read in English on 2026-11-02 (HTTP 200): the Reuters report as carried by TradingView News, citing a company spokesperson and quoting the CEO's letter.","independence_group":"reuters-2025-09-15"},{"id":"s2","url":"https://en.globes.co.il/en/article-1001521884","kind":"news_report","access":"read","language":"en","translation_note":"Read in English on 2026-11-02 (HTTP 200): Globes English edition; it quotes the CEO's letter in its own translation and adds where the affected employees are based.","independence_group":"globes-2025-09-16"},{"id":"s3","url":"https://digital-release.thehill.com/business/5509113-fiverr-layoffs-artificial-intelligence/","kind":"news_report","access":"read","language":"en","translation_note":"Read in English on 2026-11-02 (HTTP 200): The Hill's report on the CEO's letter; it cites The Wall Street Journal for the share of the workforce.","independence_group":"thehill-2025-09"}],"version":1,"ai_roles":["institutional_use"],"contexts":["work"],"unknowns":["Which roles were cut and whether any particular dismissed role was taken over by an AI system.","How many people finally left the company, and on what terms.","The countries of the affected employees other than Israel."],"geography":{"basis":"Globes reports that most of the employees losing their jobs were based in Israel. The company's headquarters is not used to locate the event, and the countries of the remaining employees are not reported.","court_countries":[],"event_countries":[],"affected_person_countries":["IL"]},"publication":{"basis":"Published as a consequential response to AI adoption: Fiverr's chief executive tied a layoff of 30% of staff, reported as 250 employees, to turning the company into an AI-first company with a smaller team, and a spokesperson tied it to doubling down on AI. The dismissed employees' relation to any AI system is not established, so the case carries the consequential-response exemption.","reviewed_on":"2026-11-02"},"ai_involvement":{"basis":"This is a consequential response to an employer's decision to adopt AI: Fiverr's chief executive wrote to staff that the company would become an AI-first company with a modern AI-focused tech infrastructure and a smaller team, and a spokesperson tied the 30% layoff to doubling down on artificial intelligence to automate systems and streamline operations. No source names an AI tool or says that particular dismissed roles were taken over by AI, so no relation between an AI system and the dismissed employees is established.","status":"reported"},"person_relations":["unknown"]},"name":"Freelance marketplace Fiverr says it is cutting 30% of its workforce, reported as 250 staff, as its CEO's letter says it will become an AI-first company","summary":"On 15 September 2025 Micha Kaufman, co-founder and chief executive of the online freelance marketplace Fiverr, sent staff a letter announcing what he called a painful reset to turn Fiverr into an AI-first company that is leaner and faster, with a modern AI-focused tech infrastructure, a smaller team and far fewer management layers. A company spokesperson told Reuters that Fiverr was laying off 30% of its workforce, and Reuters reported that the cuts would affect 250 employees; Fiverr had 762 employees at the end of 2024. The Israeli business paper Globes reported that most of the 250 employees who would lose their jobs were based in Israel. Reuters said it was not clear which kinds of jobs would be affected. Kaufman said the transformation would not affect business on the platform or harm its freelancers. No source names an AI tool that took over the dismissed employees' work.","incidentDate":"2025-09-15","incidentKind":"single_event","incidentDatePrecision":"day","exposurePattern":"single_interaction","reportedDate":"2025-09-15","aiSystem":"Fiverr's planned AI-first restructuring of its own operations and technology; no specific AI tool is named as replacing the roles cut","aiProduct":"Unidentified AI tools","severity":"medium","verificationStatus":"credible","harmCategories":[],"harmOutcomes":["professional_harm"],"harmOutcomeSummary":"Fiverr's CEO tied a layoff of 30% of staff, reported as 250 employees, to turning the company into an AI-first company with a smaller team.","frameworkFacets":[],"causationStatus":"alleged","participantUsersAffectedMin":0,"otherPeopleHarmedMin":0,"affectedCountStatus":"unquantified","affectedCountEvidence":"Reuters reports the cuts would affect 250 employees and a spokesperson gave 30% of the workforce; these are the company's figures at the announcement, and no source reports how many people finally left, so the count stays unquantified with zero placeholders.","victimAgeRange":"adult","platformType":"other","outcomeStatus":"resolved","primarySourceUrl":"https://www.tradingview.com/news/reuters.com%2C2025%3Anewsml_L3N3V2156%3A0-online-marketplace-fiverr-to-lay-off-30-of-workforce-in-ai-push/","primarySourceLabel":"Reuters via TradingView, 15 Sep 2025: Online marketplace Fiverr to lay off 30% of workforce in AI push","firstPublishedAt":"2026-11-02T03:12:12.431488+00:00","updatedAt":"2026-11-02T03:12:12.431488+00:00","scopeVersion":"facts-v3","tags":["ai-restructuring","layoffs","employer-statement","freelance-marketplace"]}]}