{"meta":{"exportedAt":"2026-10-07T09:59:02.002Z","formatVersion":2,"selection":{"q":"fake-celebrity-advertisement","system":"","harm":"","context":"","country":"","role":"","relation":"core","evidence":"","year":"","response":"regulatory","severity":"","verification":"","view":"incidents","sort":"added"},"totalIncidents":1,"coverage":{"cases":1,"countries":1,"languages":1,"unknownLocation":0,"locationPending":0,"unknownLanguage":0,"unknownDate":0,"lawsuits":0,"regulatory":1,"minors":0,"coreRelations":1,"contextualRelations":0,"mixedRelations":0,"unknownRelations":0,"relationPending":0,"relationUnknown":0},"countingNote":"Distinct public cases in this selection. People counts apply within individual cases only; cross-case person overlap has not been resolved. No population incidence estimate.","affectedCountNote":"Interpret person counts with affectedCountStatus and the reported effects. Unquantified zeros are placeholders, not a measured zero.","source":"AI incidents","publisher":"NOPE","url":"https://nope.net/incidents","license":"CC BY 4.0"},"incidents":[{"id":"2025-pont-a-mousson-ai-generated-macron-arnault-investment-ad-pensioner-savings-loss","caseFacts":{"claims":[{"id":"c1","status":"reported","evidence":[{"locator":"'initiés à partir de publications sur les réseaux sociaux utilisant des avatars de personnalités publiques générés par IA, comme Macron ou Arnault'; 'Des avatars de ces personnalités, générés par intelligence artificielle (IA), fleurissent sur les réseaux sociaux, et proposent des placements financiers juteux mais faux'","relation":"supports","source_id":"s1"},{"locator":"'L’affaire remonte à l’été 2025. Une publicité sur Internet promet des placements avantageux, mettant en scène le président de la République Emmanuel Macron et le milliardaire Bernard Arnault'; 'la publicité était en réalité un « deepfake », c’est-à-dire une fausse vidéo générée à l’aide de l’intelligence artificielle utilisant l’avatar de personnes existantes'","relation":"supports","source_id":"s2"},{"locator":"'la femme s’est fait duper par une publicité réalisée à l’aide de l’intelligence artificielle dans laquelle Emmanuel Macron et Bernard Arnault conseillent de réaliser des placements avantageux'","relation":"supports","source_id":"s3"}],"assertion":"A retired woman in her eighties living in Pont-à-Mousson saw an online advertisement in which likenesses of Emmanuel Macron and Bernard Arnault, described by police and press as AI-generated avatars, promoted a lucrative investment platform; Le Parisien places this in summer 2025.","causal_attribution":"Account of the Pont-à-Mousson police station as relayed by L'Est Républicain and, via ICI and L'Est Républicain, by Le Parisien and Capital; one reporting chain."},{"id":"c2","status":"reported","evidence":[{"locator":"'Après avoir donné son nom et son numéro, un faux conseiller bancaire la contacte. Il lui explique alors ce qu’elle peut gagner. L’escroc demande qu’elle installe un logiciel sur son ordinateur.'","relation":"supports","source_id":"s1"},{"locator":"'L’homme, très convaincant, lui propose de placer 5 000 euros pour commencer. Plusieurs semaines après, la promesse est tenue et l’octogénaire reçoit plusieurs centaines d’euros « d’intérêts »'; 'La retraitée accepte et verse à nouveau 5 000 euros'","relation":"supports","source_id":"s2"}],"assertion":"She gave her name and telephone number through the advertisement's form, was contacted by a fake financial adviser, was asked to install software on her computer, invested 5,000 euros, received several hundred euros presented as interest, and reinvested repeatedly.","causal_attribution":"Police-station account via the same reporting chain."},{"id":"c3","status":"reported","evidence":[{"locator":"'une habitante de Pont-à-Mousson s’est fait escroquer 10 000 € après des placements frauduleux'","relation":"supports","source_id":"s1"},{"locator":"'10 000 euros. C’est la somme qu’a perdue une retraitée, résidant à Pont-à-Mousson en Meurthe-et-Moselle, après avoir subi une escroquerie pendant l’été 2025'","relation":"supports","source_id":"s3"},{"locator":"'Les escrocs lui ont ainsi dérobé 10 000 euros, en deux retraits successifs de 5 000 euros chacun'","relation":"context","source_id":"s4"}],"assertion":"She lost at least 10,000 euros: L'Est Républicain and Capital report 10,000 euros, and Marie France (citing CNews) reports 10,000 euros taken in two withdrawals of 5,000 euros.","causal_attribution":"Police-station account via one reporting chain; the amount is not independently established."},{"id":"c4","status":"reported","evidence":[{"locator":"'Une retraitée a été arnaquée de 25 000 euros, à Pont-à-Mousson (Meurthe-et-Moselle)'; 'Entre juin et juillet 2025, l’octogénaire réitère l’opération plusieurs fois et finit par placer toutes ses économies, soit 25 000 euros'","relation":"supports","source_id":"s2"},{"locator":"'s’est fait escroquer 10 000 € après des placements frauduleux'","relation":"contradicts","source_id":"s1"},{"locator":"'elle décide alors d’investir toutes ses économies'","relation":"context","source_id":"s3"}],"assertion":"Le Parisien, citing ICI and L'Est Républicain, reports a total loss of 25,000 euros, all her savings, placed in several instalments between June and July 2025.","causal_attribution":"Le Parisien's figure differs from the 10,000 euros of L'Est Républicain, Capital and Marie France; which figure the police gave, or whether the larger one includes later instalments, is not established."},{"id":"c5","status":"reported","evidence":[{"locator":"'l’annonce publicitaire, ainsi que le site frauduleux, ont disparu'; 'Une enquête a été ouverte pour tenter d’identifier le ou les auteurs de cette arnaque'; '« Pour ce genre d’arnaque, nous enregistrons entre trois et cinq plaintes par semaine »'","relation":"supports","source_id":"s2"},{"locator":"'Le commissariat de Pont-à-Mousson alerte : les escroqueries aux faux conseillers bancaires se multiplient'","relation":"supports","source_id":"s1"}],"assertion":"The advertisement and the fraudulent site then disappeared; an investigation was opened, and the Pont-à-Mousson police station publicly warned that it records three to five complaints a week for this kind of fraud.","causal_attribution":"Statements of the Pont-à-Mousson police station to the regional press."}],"effects":[{"label":"lost her savings to a fraudulent investment platform promoted by an advertisement using AI-generated likenesses of Macron and Arnault","claim_id":"c3","direction":"negative"}],"sources":[{"id":"s1","url":"https://www.estrepublicain.fr/faits-divers-justice/2026/06/07/escroquee-par-un-faux-macron-genere-par-ia-elle-perd-10-000-dans-des-placements-frauduleux","kind":"news_report","access":"read","language":"fr","translation_note":"Read in French and translated by the research agent (an AI) on 2026-10-07 (HTTP 200); no human translator or reviewer read the article. L'Est Républicain (Groupe EBRA) regional report of 7 June 2026 based on the Pont-à-Mousson police station's warning.","independence_group":"est-republicain-ici-pont-a-mousson-police"},{"id":"s2","url":"https://www.leparisien.fr/faits-divers/une-retraitee-perd-25-000-euros-apres-avoir-ete-piegee-par-une-fausse-publicite-demmanuel-macron-generee-par-ia-15-06-2026-EXVJWQKNJ5DTTKETUIJO4AABPQ.php","kind":"news_report","access":"read","language":"fr","translation_note":"Read in French and translated by the research agent (an AI) on 2026-10-07 (HTTP 200); no human translator or reviewer read the article. Le Parisien, 15 June 2026, explicitly based on ICI (France Bleu) and L'Est Républicain; same reporting chain as s1.","independence_group":"est-republicain-ici-pont-a-mousson-police"},{"id":"s3","url":"https://www.capital.fr/economie-politique/une-retraitee-perd-10-000-euros-a-cause-d-une-fausse-publicite-generee-par-ia-comment-eviter-ce-piege-1527640","kind":"news_report","access":"read","language":"fr","translation_note":"Read in French and translated by the research agent (an AI) on 2026-10-07 (HTTP 200); no human translator or reviewer read the article. Capital, 15 June 2026, explicitly based on L'Est Républicain and ICI; same reporting chain as s1.","independence_group":"est-republicain-ici-pont-a-mousson-police"},{"id":"s4","url":"https://www.mariefrance.fr/news-people/apres-brad-pitt-faux-emmanuel-macron-vole-milliers-euros-internaute-tombee-panneau-1277321.html","kind":"news_report","access":"read","language":"fr","translation_note":"Read in French and translated by the research agent (an AI) on 2026-10-07 (HTTP 200); no human translator or reviewer read the article. Marie France, 10 June 2026, relaying a CNews article; the CNews item was not located. Same police-station account; kept as context for the relay and its differing description of the withdrawals.","independence_group":"est-republicain-ici-pont-a-mousson-police"}],"version":1,"ai_roles":["others_use"],"contexts":["finance","everyday_life"],"unknowns":["Which AI tool produced the advertisement, whether it was a video or still images, and where it was served (the outlets say 'social networks' and 'Internet').","The total loss: 10,000 euros (L'Est Républicain, Capital, Marie France) or 25,000 euros (Le Parisien); whether the woman recovered any money.","Exact dates: Le Parisien places the payments between June and July 2025, while L'Est Républicain of 7 June 2026 says she was defrauded 'this week', which may refer to the complaint; recorded as June 2025 at month precision.","Whether anyone has been identified or charged; the state of the investigation after June 2026.","The CNews article relayed by Marie France was not located; the ICI (France Bleu) report cited by Le Parisien and Capital was not read."],"geography":{"basis":"The woman lives in Pont-à-Mousson (Meurthe-et-Moselle) and the complaint was handled by the Pont-à-Mousson police station, which described the case; the advertisement was seen online from there. No court proceeding is reported.","court_countries":[],"event_countries":["FR"],"affected_person_countries":["FR"]},"publication":{"basis":"Single reporting chain (Pont-à-Mousson police station via L'Est Républicain, ICI, Le Parisien, Capital, CNews/Marie France) describing a concrete loss by one identifiable but unnamed pensioner after an advertisement that the regional press, reporting the police station's warning, describe as AI-generated likenesses of two public figures; the AI impersonation is the reported entry point to the fraud. Published as a reported account with the amount discrepancy preserved.","reviewed_on":"2026-10-07"},"ai_involvement":{"basis":"L'Est Républicain, reporting the Pont-à-Mousson police station's warning, says the fraud was initiated from social-media publications using avatars of public figures generated by artificial intelligence, such as Macron or Arnault; Le Parisien, citing ICI and L'Est Républicain, describes the advertisement as a deepfake, a fake video generated with AI using the avatars of real people, showing Macron and Arnault praising an investment platform. The generated likenesses impersonated those two men toward the woman (depicted_or_impersonated) and are what led her to fill in the form through which the fraudsters obtained her contact details and money. No outlet examined the advertisement, no tool is named, and no forensic finding is reported.","status":"reported"},"person_relations":["depicted_or_impersonated"]},"name":"Pont-à-Mousson pensioner lost her savings to a fraudulent investment platform promoted by an ad reported as AI-generated likenesses of Macron and Arnault","summary":"A retired woman in her eighties living in Pont-à-Mousson (Meurthe-et-Moselle, France) responded in summer 2025 to an online advertisement in which AI-generated likenesses of Emmanuel Macron and Bernard Arnault promoted a lucrative investment platform. A supposed financial adviser then called her, she invested 5,000 euros, received several hundred euros of 'interest', and reinvested repeatedly until the advertisement and the site disappeared. L'Est Républicain (7 June 2026) and Capital put the loss at 10,000 euros; Le Parisien, citing ICI and L'Est Républicain, reports 25,000 euros, all her savings. The Pont-à-Mousson police station says an investigation was opened and that it receives three to five complaints a week for this kind of fraud. The account rests on the police station's warning as reported by the regional press, which describes the advertisement as AI-generated; the advertisement itself was not examined by the outlets and the quoted police statements do not mention AI.","incidentDate":"2025-06-01","incidentKind":"single_event","incidentDatePrecision":"month","exposurePattern":"repeated_interactions","reportedDate":"2026-06-07","aiSystem":"An online advertisement in which likenesses of Emmanuel Macron and Bernard Arnault, described by the regional press, reporting the Pont-à-Mousson police station's warning, as avatars generated with artificial intelligence (a 'deepfake' video, per Le Parisien), promoted a fraudulent investment platform; tool not identified","aiProduct":"Unidentified image and video tool","severity":"medium","verificationStatus":"credible","harmCategories":[],"harmOutcomes":["financial_loss"],"harmOutcomeSummary":"A pensioner in Pont-à-Mousson lost at least 10,000 euros (25,000 euros, all her savings, per Le Parisien) to a fraudulent investment platform promoted by an advertisement that the regional press, reporting the police, describe as AI-generated likenesses of Emmanuel Macron and Bernard Arnault.","frameworkFacets":[],"causationStatus":"alleged","participantUsersAffectedMin":0,"otherPeopleHarmedMin":1,"affectedCountStatus":"exact","affectedCountEvidence":"One person, the pensioner described by the Pont-à-Mousson police station (L'Est Républicain, Le Parisien, Capital). The second complainant in L'Est Républicain lost money to a different fake-adviser fraud without any AI element and is not counted. The 'three to five complaints a week' figure is a general police statement about the fraud type and is not counted. Exact 1.","victimAgeRange":"elderly","jurisdiction":"FR","platformType":"other","outcomeType":"investigation_opened","outcomeStatus":"ongoing","primarySourceUrl":"https://www.estrepublicain.fr/faits-divers-justice/2026/06/07/escroquee-par-un-faux-macron-genere-par-ia-elle-perd-10-000-dans-des-placements-frauduleux","primarySourceLabel":"L'Est Républicain, 7 June 2026: Escroquée par un faux Emmanuel Macron généré par IA, elle perd 10 000 € dans des placements frauduleux","firstPublishedAt":"2026-10-07T03:30:06.294009+00:00","updatedAt":"2026-10-07T03:30:06.294009+00:00","scopeVersion":"facts-v3","tags":["deepfake","fake-celebrity-advertisement","investment-fraud","fraud","elderly","france","pont-a-mousson","depicted-or-impersonated"]}]}