{"meta":{"exportedAt":"2026-10-08T07:35:47.802Z","formatVersion":2,"selection":{"q":"data-protection","system":"","harm":"","context":"","country":"","role":"","relation":"","evidence":"","year":"unknown","response":"","severity":"","verification":"","view":"incidents","sort":"added"},"totalIncidents":1,"coverage":{"cases":1,"countries":1,"languages":1,"unknownLocation":0,"locationPending":0,"unknownLanguage":0,"unknownDate":1,"lawsuits":0,"regulatory":0,"minors":0,"coreRelations":1,"contextualRelations":0,"mixedRelations":0,"unknownRelations":0,"relationPending":0,"relationUnknown":0},"countingNote":"Distinct public cases in this selection. People counts apply within individual cases only; cross-case person overlap has not been resolved. No population incidence estimate.","affectedCountNote":"Interpret person counts with affectedCountStatus and the reported effects. Unquantified zeros are placeholders, not a measured zero.","source":"AI incidents","publisher":"NOPE","url":"https://nope.net/incidents","license":"CC BY 4.0"},"incidents":[{"id":"2026-england-former-social-media-employee-finds-ai-altered-image-of-herself-in-ex-employer-ad-first-person","caseFacts":{"claims":[{"id":"c1","status":"reported","evidence":[{"locator":"'My former role at a brand was in social media and I regularly created content to feature in organic and paid media. Majority of the content was taken on my phone in my own home'","relation":"supports","source_id":"s1"}],"assertion":"The poster says she worked in social media for a brand, regularly creating content for its organic and paid media, much of it filmed on her own phone at home.","causal_attribution":"Poster's account."},{"id":"c2","status":"reported","evidence":[{"locator":"'It’s been 4 months since I worked there and recently I came across a social media ad that uses an image of me and it’s been made with AI. The original image is a still taken from a video I made while working there'; 'The still is the same image however my eyes are a different colour and tattoos are gone'","relation":"supports","source_id":"s1"}],"assertion":"The poster says that about four months after leaving she came across a social media ad using an image of her made with AI: a still from a video she filmed while employed, altered so that her eyes are a different colour and her tattoos are gone.","causal_attribution":"Poster's account; the AI alteration is her inference from the changed image. No employer statement was retrieved."},{"id":"c3","status":"reported","evidence":[{"locator":"'It was used with ChatGPT, I know that’s the only ai they used plus I can tell'","relation":"supports","source_id":"s1"}],"assertion":"In a reply the poster says the alteration was done with ChatGPT, which she identifies as the only AI tool the company used.","causal_attribution":"Poster's inference; the tool is not otherwise established."},{"id":"c4","status":"reported","evidence":[{"locator":"'I feel incredibly uncomfortable that my image was put through AI for these purposes'; 'It’s pretty upsetting to see a version of yourself on the internet'; 'it was in general something I opposed to openly without getting people’s consent'","relation":"supports","source_id":"s1"}],"assertion":"The poster says she finds the use of her altered image upsetting and disturbing, and that she had opposed using people's images without consent while at the company.","causal_attribution":"Poster's account of her own reaction."},{"id":"c5","status":"reported","evidence":[{"locator":"'I have seen other ads with me being reused since I left which I expected for a while, but they haven’t been altered'","relation":"supports","source_id":"s1"}],"assertion":"The poster says she expected content she made to be reused in ads after she left, and that other reused ads have not been altered.","causal_attribution":"Poster's account; distinguishes the altered ad from ordinary reuse."}],"effects":[{"label":"AI-altered image of a former employee used in an ex-employer's ad without her consent (poster's account)","claim_id":"c2","direction":"negative"}],"sources":[{"id":"s1","url":"https://www.reddit.com/r/LegalAdviceUK/comments/1wzqiel/former_job_made_ai_ad_with_my_image_uk/","kind":"forum_post","access":"read","language":"en","translation_note":"Read in English on 2026-10-08: full self-text and the 36 comments retrieved through the arctic_shift archive API by post ID, 13 of them replies by the poster. The poster handle is not recorded.","independence_group":"reddit-legaladviceuk-ex-employer-ai-ad-poster"}],"version":1,"ai_roles":["others_use"],"contexts":["work","privacy"],"unknowns":["The employer and brand, and the platforms on which the ad ran.","The tool actually used; ChatGPT is the poster's inference.","When the ad was created and first shown; the poster says only that she came across it recently, about four months after leaving.","Whether the employer responded to any request to stop using the altered image.","The contractual position on content the poster made during her employment."],"geography":{"basis":"The poster states \"This is in England\", which places her former employment and the ad she saw in the UK. No court proceedings; the ACAS conciliation she mentions concerns her dismissal and is not a court.","court_countries":[],"event_countries":["GB"],"affected_person_countries":["GB"]},"publication":{"basis":"Published under the public-forum rule as a concrete first-person account of an AI-altered likeness used in a former employer's advertisement without the person's consent, with the alteration and the ChatGPT identification attributed to the poster as her inference. Described with attribution and without corroboration; the employer is not named, the poster's handle is not recorded, and details of her dismissal are omitted.","reviewed_on":"2026-10-08"},"ai_involvement":{"basis":"The poster says a still from her own video was put through AI and used in her former employer's social media ad with her eye colour changed and her tattoos removed, and in a reply identifies the tool as ChatGPT because it was the only AI tool the company used and she can tell from the image. The AI system's output, an altered depiction of the poster, is the artifact in the ad, and the poster connects seeing that altered version of herself to her discomfort and distress. The identification of AI and of ChatGPT rests on the poster's inference from the altered image and her knowledge of the company's tools; no employer statement or ad metadata was retrieved, so the status is suspected.","status":"suspected"},"person_relations":["depicted_or_impersonated"]},"name":"Former social-media employee in England says her ex-employer's ad uses an AI-altered still of her, eye colour changed and tattoos removed (first-person)","summary":"In a public post to r/LegalAdviceUK created on 7 October 2026, a person who says she worked in social media for a brand in England, creating content for its organic and paid media, writes that about four months after leaving she came across a social media ad using an image of her that had been made with AI. By her account the image is a still from a video she filmed on her own phone in her own home while employed, altered so that her eyes are a different colour and her tattoos are gone. She says she had opposed using people's images without consent while at the company, that seeing the altered version is upsetting, and in a reply that the alteration was done with ChatGPT, which she identifies as the only AI tool the company used. The employer is not named and did not respond in the thread. The account is the poster's alone and uncorroborated.","incidentKind":"single_event","incidentDatePrecision":"unknown","exposurePattern":"unknown","reportedDate":"2026-10-07","aiSystem":"An AI image tool that, by the poster's account, her former employer used to alter a still from her video for a social media ad; in a reply she identifies it as ChatGPT (\"the only ai they used plus I can tell\")","aiProduct":"ChatGPT (suspected)","severity":"low","verificationStatus":"unverified","harmCategories":[],"harmOutcomes":["psychological_distress"],"harmOutcomeSummary":"The poster says an AI-altered version of her image, with changed eye colour and removed tattoos, was used in her former employer's social media ad without her consent, which she describes as upsetting and disturbing (first-person account, uncorroborated).","frameworkFacets":[],"causationStatus":"alleged","participantUsersAffectedMin":0,"otherPeopleHarmedMin":1,"affectedCountStatus":"exact","affectedCountEvidence":"One person counted: the poster, whose altered likeness she says appears in the ad. The alteration was the former employer's use, so the poster is counted under others' use rather than as a direct user.","victimAgeRange":"adult","jurisdiction":"GB","platformType":"other","outcomeStatus":"ongoing","primarySourceUrl":"https://www.reddit.com/r/LegalAdviceUK/comments/1wzqiel/former_job_made_ai_ad_with_my_image_uk/","primarySourceLabel":"r/LegalAdviceUK, 7 October 2026: \"Former job made AI ad with my image uk\"","firstPublishedAt":"2026-10-08T03:27:59.814816+00:00","updatedAt":"2026-10-08T03:27:59.814816+00:00","scopeVersion":"facts-v3","tags":["first-person","reddit","likeness","advertising","image-alteration","workplace","england","data-protection"]}]}