{"meta":{"exportedAt":"2026-10-30T08:31:51.959Z","formatVersion":2,"selection":{"q":"court-expert","system":"","harm":"","context":"","country":"","role":"","relation":"","evidence":"","year":"unknown","response":"lawsuit","severity":"","verification":"","view":"incidents","sort":"added"},"totalIncidents":1,"coverage":{"cases":1,"countries":1,"languages":1,"unknownLocation":0,"locationPending":0,"unknownLanguage":0,"unknownDate":1,"lawsuits":1,"regulatory":0,"minors":0,"coreRelations":1,"contextualRelations":0,"mixedRelations":0,"unknownRelations":0,"relationPending":0,"relationUnknown":0},"countingNote":"Distinct public cases in this selection. People counts apply within individual cases only; cross-case person overlap has not been resolved. No population incidence estimate.","affectedCountNote":"Interpret person counts with affectedCountStatus and the reported effects. Unquantified zeros are placeholders, not a measured zero.","source":"AI incidents","publisher":"NOPE","url":"https://nope.net/incidents","license":"CC BY 4.0"},"incidents":[{"id":"2023-sao-paulo-voice-actor-says-shopping-centre-ad-used-their-voice-centre-says-ai-text-to-speech-appeal-court-orders-evidence","caseFacts":{"claims":[{"id":"c1","status":"reported","evidence":[{"locator":"'o autor narrou na inicial que o shopping, sem a sua autorização, utilizou a sua voz na campanha de marketing, que foi veiculada em canal de YouTube' ... 'ele requereu o ressarcimento por danos materiais, pelos benefícios que deixou auferir caso não tivesse ocorrido a violação, além de indenização por dano moral'","relation":"supports","source_id":"s1"}],"assertion":"A professional voice actor sued, saying a São Paulo shopping centre used the actor's voice without authorisation in a marketing campaign shown on YouTube, and claimed lost earnings and moral damages.","causal_attribution":"The actor's allegation; disputed by the defendant."},{"id":"c2","status":"reported","evidence":[{"locator":"'a voz é produto de inteligência artificial (PIA), produzida artificialmente pela Microsoft com a conversão de texto em fala sintética semelhante à humana, sendo disponibilizada para o uso público'","relation":"supports","source_id":"s1"}],"assertion":"The shopping centre said the campaign voice was not the actor's but a synthetic voice produced by Microsoft's text-to-speech conversion and available for public use.","causal_attribution":"Defendant's account of how the voice was made."},{"id":"c3","status":"reported","evidence":[{"locator":"'Afasta-se a suposição de que a voz utilizada no vídeo é copiada do autor, visto que demonstrado que fora produzida de forma sintética' ... 'disse que juntou aos autos ata notarial que atesta a semelhança das vozes'","relation":"supports","source_id":"s1"}],"assertion":"The first-instance judge accepted that the voice had been produced synthetically and dismissed the claim; the actor appealed, saying a notarised record attesting to the similarity of the voices had not been assessed.","causal_attribution":"First-instance finding, later annulled."},{"id":"c4","status":"reported","evidence":[{"locator":"'a sentença deve ser anulada para que o juízo de primeiro grau possibilite às partes discutir, por meio das provas, como foi gerada a voz da campanha' ... 'O uso de inteligência artificial (IA), por si só, não elimina o risco de utilização indevida de direitos de terceiros'","relation":"supports","source_id":"s1"}],"assertion":"The 6th Private Law Chamber of the São Paulo Court of Justice annulled the judgment for curtailment of the defence and sent the case back for evidence on how the campaign voice was generated and on its similarity to the actor's voice, holding that AI use does not by itself remove the risk of misusing third parties' rights.","causal_attribution":"Appellate procedural ruling; no finding that the voice is the actor's."},{"id":"c5","status":"documented","evidence":[{"locator":"'28/08/2023 às 03:00 - Livre' ... 'Apresentação de Proposta de Honorários Periciais'","relation":"supports","source_id":"s2"}],"assertion":"The court docket records the action as filed on 28 August 2023 in the 18th Civil Court and shows an expert-fee proposal in October 2025 after the case returned to first instance.","causal_attribution":"Procedural record; no ruling on the merits is visible."}],"effects":[{"label":"voice actor says a shopping centre's campaign used the actor's voice without authorisation (actor's claim, disputed)","claim_id":"c1","direction":"negative"}],"sources":[{"id":"s1","url":"https://www.conjur.com.br/2024-nov-12/sentenca-que-reconheceu-uso-de-voz-por-ia-e-anulada-pelo-risco-de-plagio/","kind":"news_report","access":"read","language":"pt","translation_note":"Read in Portuguese by the research agent (an AI) on 2026-10-26 and translated by the research agent (an AI) into English; no human translator or reviewer was involved. ConJur legal news report of the TJSP appeal decision, read in full through the Internet Archive capture of 12 Nov 2024 (live site returned 403).","independence_group":"conjur-tjsp-appeal-report-2024-11-12"},{"id":"s2","url":"https://esaj.tjsp.jus.br/cpopg/show.do?processo.codigo=2S001QSWX0000&processo.foro=100&processo.numero=1119021-41.2023.8.26.0100","kind":"court_docket","access":"read","language":"pt","translation_note":"Read in Portuguese by the research agent (an AI) on 2026-10-26 and translated by the research agent (an AI) into English; no human translator or reviewer was involved. Public first-instance docket page on TJSP e-SAJ, read on 2026-10-26; judicial movements and documents are not shown to anonymous users.","independence_group":"tjsp-esaj-docket"}],"version":1,"ai_roles":["others_use"],"contexts":["work","justice"],"unknowns":["When the campaign ran and how long it was shown.","Whether the synthetic voice resembles or was derived from the actor's voice; the court-ordered expert evidence is not public.","How the case ends; the docket header label \"Cancelado\" is not explained by the inspected sources.","The actor's lost earnings, if any, beyond the claimed amount."],"geography":{"basis":"The campaign was made for a shopping centre in the city of São Paulo, so the event country is Brazil, and the case is before São Paulo courts. The actor works in Brazil and other countries; the actor's country of residence is not stated.","court_countries":["BR"],"event_countries":["BR"],"affected_person_countries":[]},"publication":{"basis":"Published as a core case (depicted_or_impersonated, as alleged): a voice actor says a shopping centre's YouTube campaign used the actor's voice without authorisation, and the centre itself says the voice was generated with Microsoft's text-to-speech. The São Paulo Court of Justice annulled a dismissal and ordered evidence on how the voice was made. The resemblance and the harm remain disputed. No private name appears in the public record.","reviewed_on":"2026-10-26"},"ai_involvement":{"basis":"The shopping centre itself told the court that the campaign voice was a product of artificial intelligence, produced by Microsoft through text-to-speech conversion into synthetic human-like speech, and the first-instance judge accepted that it had been produced synthetically (both as reported by ConJur). The voice actor says that this campaign voice was the actor's own and filed a notarised record attesting to the similarity; the appeal court ordered evidence on how the voice was generated and how similar it is. The AI generation of the voice is the defendant's own account; whether it reproduces the actor's voice is disputed.","status":"reported"},"person_relations":["depicted_or_impersonated"]},"name":"São Paulo: voice actor says a shopping centre ad used their voice; centre says it was a Microsoft AI voice; appeal court orders evidence","summary":"A professional voice actor sued a São Paulo shopping centre, saying it used the actor's voice without authorisation in a marketing campaign shown on YouTube, and claimed lost earnings and moral damages. The centre answered that the voice was not the actor's but a synthetic voice produced with Microsoft's text-to-speech service, available to the public. According to the legal news site ConJur, a judge of the 18th Civil Court accepted that the voice was produced synthetically and dismissed the claim; on appeal the actor argued that a notarised record attesting to the similarity of the voices had never been assessed. The 6th Private Law Chamber of the São Paulo Court of Justice annulled that judgment for curtailment of the defence, holding that the use of AI does not by itself rule out misuse of third parties' rights, and sent the case back for evidence on how the campaign voice was generated and how similar it is to the actor's. The court docket shows the case back at first instance at the court-expert stage in 2025; no ruling on the merits is reported. Whether the AI voice reproduces the actor's voice is disputed.","incidentKind":"single_event","incidentDatePrecision":"unknown","exposurePattern":"unknown","reportedDate":"2024-11-12","aiSystem":"Microsoft text-to-speech service that, according to the shopping centre, produced the synthetic human-like voice in its YouTube marketing campaign; the voice actor says the campaign used the actor's own voice","aiProduct":"Microsoft text-to-speech (reported)","severity":"low","verificationStatus":"credible","harmCategories":[],"harmOutcomes":["professional_harm"],"harmOutcomeSummary":"A voice actor says a São Paulo shopping centre's YouTube campaign used the actor's voice without authorisation and claims lost earnings and moral damages; the centre says the voice was generated with Microsoft's text-to-speech. The harm is the actor's allegation and is unresolved.","frameworkFacets":[],"causationStatus":"disputed","participantUsersAffectedMin":0,"otherPeopleHarmedMin":1,"affectedCountStatus":"exact","affectedCountEvidence":"One voice actor, the plaintiff, reports the harm. The harm is alleged and disputed; no other person is described as affected.","victimAgeRange":"adult","jurisdiction":"BR","platformType":"other","outcomeType":"lawsuit_ongoing","outcomeStatus":"ongoing","primarySourceUrl":"https://www.conjur.com.br/2024-nov-12/sentenca-que-reconheceu-uso-de-voz-por-ia-e-anulada-pelo-risco-de-plagio/","primarySourceLabel":"ConJur, 12 Nov 2024: judgment that accepted an AI voice defence annulled over plagiarism risk (Portuguese)","firstPublishedAt":"2026-10-26T03:10:47.559853+00:00","updatedAt":"2026-10-26T03:10:47.559853+00:00","scopeVersion":"facts-v3","tags":["synthetic-voice","text-to-speech","voice-actors","court-ruling","brazil","depicted-or-impersonated"]}]}