{"meta":{"exportedAt":"2026-10-30T07:10:50.097Z","formatVersion":2,"selection":{"q":"ai-generated-advertising","system":"","harm":"","context":"","country":"","role":"","relation":"","evidence":"","year":"2026","response":"","severity":"","verification":"","view":"incidents","sort":"added"},"totalIncidents":1,"coverage":{"cases":1,"countries":1,"languages":1,"unknownLocation":0,"locationPending":0,"unknownLanguage":0,"unknownDate":0,"lawsuits":0,"regulatory":0,"minors":0,"coreRelations":1,"contextualRelations":0,"mixedRelations":0,"unknownRelations":0,"relationPending":0,"relationUnknown":0},"countingNote":"Distinct public cases in this selection. People counts apply within individual cases only; cross-case person overlap has not been resolved. No population incidence estimate.","affectedCountNote":"Interpret person counts with affectedCountStatus and the reported effects. Unquantified zeros are placeholders, not a measured zero.","source":"AI incidents","publisher":"NOPE","url":"https://nope.net/incidents","license":"CC BY 4.0"},"incidents":[{"id":"2026-raisio-finland-halloween-event-advertised-with-ai-images-visitors-say-it-did-not-match-and-demand-refunds","caseFacts":{"claims":[{"id":"c1","status":"reported","evidence":[{"locator":"'Lauantaista lähtien järjestettyä, 20 euron hintaista tapahtumaa on markkinoitu tekoälykuvilla, jotka eivät ole vastanneet todellisuutta.'","relation":"supports","source_id":"s1"},{"locator":"'Verkkosivujen alalaidassa on maininta, että jotkin markkinointikuvat on tuotettu tekoälyllä.'","relation":"supports","source_id":"s3"},{"locator":"'Raisiolaisen tapahtuman mainoskuvat tehtiin tekoälyllä.'","relation":"supports","source_id":"s4"}],"assertion":"The 20-euro Halloween event, held from Saturday 24 October 2026 in a Raisio shopping-centre car park, was marketed with AI-generated images.","causal_attribution":"The event website itself noted AI-made marketing images, and Yle states the advertising images were made with AI."},{"id":"c2","status":"reported","evidence":[{"locator":"'Kävijöiden mukaan 20 euron tapahtuma ei vastannut tekoälykuvien luomia odotuksia.'; 'Moni on vaatinut järjestäjältä rahojaan takaisin.'","relation":"supports","source_id":"s1"},{"locator":"'Sosiaalisessa mediassa käydyn keskustelun mukaan tekoälykuvat ovat luoneet asiakkaille väärän kuvan Halloweenkylästä.'","relation":"supports","source_id":"s3"}],"assertion":"Visitors say the event did not match the expectations created by the AI images, and many demanded their money back.","causal_attribution":"Visitors' accounts of the link between the AI adverts and their disappointment."},{"id":"c3","status":"reported","evidence":[{"locator":"'Mainosten perusteella kuvittelin, että kyseessä olisi amerikkalaistyylinen pimeä kauhukylä, jossa näyttelijät pelottelevat ja kävijöillä on jotain konkreettista haastetta.'","relation":"supports","source_id":"s2"},{"locator":"'Raumalta Turkuun ja ainoastaan pettymyksen vuoksi.'","relation":"supports","source_id":"s3"}],"assertion":"Visitors wrote that the adverts had led them to expect a dark, frightening haunted village, and one wrote of travelling from Rauma to Turku only to be disappointed.","causal_attribution":"Individual visitors' Facebook comments as quoted by the press."},{"id":"c4","status":"reported","evidence":[{"locator":"'Halloweenkylä-tapahtumassa kävi lauantaina arviolta 3 000 ihmistä.'","relation":"supports","source_id":"s1"}],"assertion":"About 3,000 people visited the event on the opening Saturday.","causal_attribution":"An estimate of attendance, not of harmed people."},{"id":"c5","status":"reported","evidence":[{"locator":"'Järjestäjä perustelee tekoälykuvien käyttöä sillä, että tapahtuma järjestettiin ensi kertaa.'; 'Se tarjoaa uuden käynnin, mutta ei palauta rahoja.'; 'Valitettavasti meillä ei ole näillä näkymin sellaista mahdollisuutta, että voitaisiin antaa rahoja takaisin.'","relation":"supports","source_id":"s1"},{"locator":"'Järjestäjät tarjoavat hyvityksenä kaikille edellisenä päivänä tapahtumassa vierailleille maksuttoman uuden käynnin.'","relation":"supports","source_id":"s2"}],"assertion":"The organiser said AI images were used because the event was held for the first time, offered disappointed visitors a free return visit, and said ticket money would not be refunded.","causal_attribution":"The organiser's own explanation and response."},{"id":"c6","status":"reported","evidence":[{"locator":"'Tekoälykuvat on poistettu tapahtuman verkkosivuilta, mutta Facebook-sivuilla ne näkyvät edelleen.'","relation":"supports","source_id":"s1"}],"assertion":"The AI images were removed from the event website but remained visible on its Facebook page.","causal_attribution":"Yle's observation."},{"id":"c7","status":"reported","evidence":[{"locator":"'Myös kauppakeskus Mylly pettyi.'","relation":"supports","source_id":"s1"}],"assertion":"The shopping centre hosting the event was also disappointed.","causal_attribution":"The host's reaction as Yle reports it."},{"id":"c8","status":"reported","evidence":[{"locator":"'Hänen mukaansa tapahtumasta on tullut myös positiivista palautetta, vaikka se on jäänyt kritiikin jalkoihin.'","relation":"supports","source_id":"s1"},{"locator":"'Tuntuu tosi pahalta, että ihmiset ovat pettyneitä.'","relation":"supports","source_id":"s2"}],"assertion":"The organiser said the event also received positive feedback and that the organisers did not want anyone to be disappointed.","causal_attribution":"Contrary and mitigating evidence from the organiser."}],"effects":[{"label":"visitors paid 20 euros for an event that, they say, did not match its AI-generated adverts, and refunds were refused","claim_id":"c2","direction":"negative"}],"sources":[{"id":"s1","url":"https://yle.fi/a/74-20253323","kind":"news_report","access":"read","language":"fi","translation_note":"Read in Finnish on 2026-10-30; translation by the research agent, an AI. Yle Varsinais-Suomi article published 26 October 2026, with the organiser's and the shopping centre's comments.","independence_group":"yle-raisio"},{"id":"s2","url":"https://www.iltalehti.fi/kotimaa/a/5069910f-757b-4653-acb3-bd44e9c6e368","kind":"news_report","access":"read","language":"fi","translation_note":"Read in Finnish on 2026-10-30; translation by the research agent, an AI. Iltalehti article of 25 October 2026 quoting visitors' Facebook comments and its own interview with the organiser.","independence_group":"iltalehti-raisio"},{"id":"s3","url":"https://www.karjalainen.fi/uutissuomalainen/9900182","kind":"news_report","access":"read","language":"fi","translation_note":"Read in Finnish on 2026-10-30; translation by the research agent, an AI. Uutissuomalainen article (Karjalainen) published 25 October 2026, describing the event website and quoting Facebook comments and the shopping centre's post.","independence_group":"uutissuomalainen-raisio"},{"id":"s4","url":"https://yle.fi/a/74-20253548","kind":"news_report","access":"read","language":"fi","translation_note":"Read in Finnish on 2026-10-30; translation by the research agent, an AI. Yle article published 27 October 2026 on the advertising images; same outlet and organiser as s1.","independence_group":"yle-raisio"}],"version":1,"ai_roles":["others_use"],"contexts":["everyday_life"],"unknowns":["How many visitors asked for refunds or took up the free return visit.","Which AI tool produced the images and exactly which images visitors saw before buying tickets.","Whether any visitor complained to a consumer authority."],"geography":{"basis":"The event was held in the car park of a shopping centre in Raisio, Finland. Visitors' home countries are not stated; one visitor's comment refers to travelling from Rauma to Turku, but residence is not recorded as a country fact.","court_countries":[],"event_countries":["FI"],"affected_person_countries":[]},"publication":{"basis":"Published as a concrete consumer harm from AI-generated advertising that an operator acknowledged: the event's website and the organiser identified the marketing images as AI-made, visitors who paid for tickets say the event did not match those images, and refunds were refused. Three outlets report the visitors' complaints and the organiser's response.","reviewed_on":"2026-10-30"},"ai_involvement":{"basis":"The event's own website noted that some marketing images were produced with AI, the organiser explained to Yle why AI images were used, and Yle reports that the advertising images were made with AI. Visitors who bought tickets after seeing the adverts say the event did not match the expectations those AI images created and demanded refunds, which the organiser refused while offering a free return visit. The AI tool is not named; whether visitors would have been disappointed by conventional images of the same kind is not established.","status":"supported"},"person_relations":["communicated_with"]},"name":"Visitors to a Halloween event in Raisio, Finland, say its AI-generated adverts misrepresented it; the organiser offered a free return visit but no refunds","summary":"A paid Halloween event (Halloweenkylä) opened on Saturday 24 October 2026 in the car park of a shopping centre in Raisio, south-west Finland, with tickets at 20 euros. It had been marketed with AI-generated images: the event website carried a note that some marketing images were produced with AI, and Yle reports that the advertising images were made with AI. About 3,000 people visited on the opening Saturday, according to Yle. Visitors wrote on the event's and the shopping centre's Facebook pages that the event did not match the expectations the AI images had created, describing a sparse car-park area with few decorations and actors; one wrote of travelling from Rauma to Turku only to be disappointed, and many demanded their money back. The organising company's owner said AI images were used because the event was being held for the first time and that with hindsight different images might have been better. The organiser offered disappointed visitors a free return visit and added effects and actors, but said ticket money would not be refunded. The AI images were removed from the event website but, according to Yle, remained on its Facebook page. Yle reports that the shopping centre was also disappointed. The organiser says the event also received positive feedback.","incidentDate":"2026-10-24","incidentKind":"bounded_series","incidentDatePrecision":"day","exposurePattern":"single_interaction","reportedDate":"2026-10-25","aiSystem":"AI-generated marketing images for the Halloweenkylä event; the tool used is not named","aiProduct":"Unidentified image tool","severity":"low","verificationStatus":"credible","harmCategories":[],"harmOutcomes":["financial_loss"],"harmOutcomeSummary":"Visitors say they paid 20 euros for a Halloween event whose AI-generated adverts did not match what they found, and many demanded refunds; the organiser refused refunds and offered a free return visit instead.","frameworkFacets":[],"causationStatus":"alleged","participantUsersAffectedMin":0,"otherPeopleHarmedMin":0,"affectedCountStatus":"unquantified","affectedCountEvidence":"Yle reports about 3,000 visitors on the opening Saturday and says many demanded refunds; no number of dissatisfied or refused visitors is given. Visitor totals are not harm counts, so the count is unquantified with zero placeholders.","victimAgeRange":"unknown","jurisdiction":"FI","platformType":"other","outcomeType":"media_coverage","outcomeStatus":"ongoing","primarySourceUrl":"https://yle.fi/a/74-20253323","primarySourceLabel":"Yle, Kävijät vaativat rahojaan takaisin – halloween-tapahtuman tekoälymainosten takaa paljastui pettymys, 26 October 2026","firstPublishedAt":"2026-10-30T03:08:03.851349+00:00","updatedAt":"2026-10-30T03:08:03.851349+00:00","scopeVersion":"facts-v3","tags":["ai-generated-advertising","event-misrepresentation","refund-refused","consumer"]}]}